WIRED ScienceBy design, the downtown San Francisco storefront offices of Forward feel more like a spa or a ritzy skin care boutique than a doctors’ office. But the latter thing is true. Despite the sun shining through floor-to-ceiling windows onto pastel walls, blond-wood surfaces and no check-in desk in sight (attractive, casually dressed receptionists with iPads offer you a water), Forward is a concierge medical service.
