WIRED ScienceWIRED Science

Embrace a Fake Meat Future for Its Lesser-Known Benefits

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Recently I rolled into a local restaurant to try an Impossible Burger, an all-plant patty invented by the Silicon Valley startup Impossible Foods. It’s renowned for having an eerily chewy, even bloody, meatlike quality, a startling verisimilitude that has made it “perhaps the country’s most famous burger,” as New York magazine recently wrote. One bite into its gorgeous, smoky flavor and, damn, I was convinced.
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