This week on Wins & Losses, Clay Travis is joined by Media futurist and partner at LightShed, Rich Greenfield. The two discuss the large and rapid change in media that we are all seeing in recent years.  They dive into how people are consuming their media, the shift from cable and satellite to streaming services, and the tough decisions media companies are making when it comes to how they will choose to broadcast their different services. They also look ahead at how sports and streaming services, such as Netflix and Apple TV+ may or may not partner in the coming years, and how younger audiences are affecting these decisions.