What's Your Problem?What's Your Problem?

Running in Recycled Shoes

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Caspar Coppetti is the co-founder of On, a company that makes athletic shoes. Caspar's problem is this: How can you sell tens of millions of shoes a year -- and then take them all back, to turn them into new shoes?

The company's latest bid to attract new customers? A shoe subscription service.

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What's Your Problem?

Every week on What’s Your Problem, entrepreneurs and engineers talk about the future they’re trying  
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