What the FluxWhat the Flux

Aussie Supermarkets: The Discount That Never Was

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In this series, Going Deep, we're pulling back the curtain on the industries that shape everyday life in Australia.

We've watched Woolworths and Coles pocket billions in profit during a cost-of-living crisis, seen a CEO walk out of a live TV interview rather than answer questions, and watched a Federal Court judge rule that hundreds of "discounts" at the checkout were never real in the first place.

In this episode, we'll explore how two supermarkets came to control two-thirds of what Australians eat… and whether the laws we're writing now will actually be enough to stop it from happening again.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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