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Victoria Thain Gioia - Co-Founder and CEO of Perelel

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 Victoria Thain Gioia is the Co-Founder and CEO of Perelel, the first OBGYN-founded vitamin company offering doctor-formulated, research-backed supplements designed to meet the unique needs of women at every stage of their hormonal journey.

Before founding Perelel, Victoria worked in investment banking and private equity, then moved into finance and operating roles at The Honest Company, Olive and June, and Carbon38.

In 2018, while pregnant with her second child, she learned her daughter would be born with a cleft lip—often linked to nutritional deficiencies—despite taking all of the recommended vitamins. That experience led her to partner with OBGYN Dr. Banafsheh Bayati to bring real medical rigor to prenatal nutrition.

Perelel launched in 2020 as a direct answer to the one-size-fits-all model that had dominated women's healthcare for far too long.  

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