Web3 goes MainstreamWeb3 goes Mainstream

36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia

View descriptionShare

Web3 goes Mainstream

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse. Web3 will impact every org 
36 clip(s)
Loading playlist

Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover:

  • The success of the Artball NFT project and how that has helped to grow loyalty
  • How Tennis Australia hit 11 Million users on the metaverse/gaming platform Roblox, opening up a new and global audience
  • Using Web3 as a way of expanding the value proposition for sponsors beyond the two-week Australian Open each January
  • How to use “Proof of Attendance Protocols” (POAPS) to drive employee engagement
  • The low-hanging fruit for most B-to-C organisations in Web3.

Web3 is far from dead and this interview is important for anyone interested in how technology can assist with growing customer engagement and reach.

 

Links:

Tennis Australia

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. Web3 goes Mainstream

    36 clip(s)

Web3 goes Mainstream

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, 
Social links
Follow podcast
Recent clips
Browse 36 clip(s)