Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including:

• Some of the great use cases for Web3 across the industrial, healthcare and education sector
• How companies like Siemens and BMW are revolutionising their businesses by digital twins of their entire manufacturing process (aka "the industrial metaverse")
• The success of Starbuck's online "stamps" loyalty program and revolutionary loyalty marketplace
• How organisations can embrace Web3 by focusing on the customer experience.

If you want to have a look around the Marthaverse, please go to https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099