Michelle Grey, Co-founder & CEO of Culture Vault & Ribal Hosn, Film Director and NFT “Degen”

This one is fun! Get ready for a ride into the epicentre of art and commerce as we talk to two people at the vanguard of the NFT revolution. In addition to owning Culture Vault (an NFT marketplace and Web3 agency), Michelle is listed in the top 100 people shaping the cultural landscape in Aust and the top 100 innovators in Aust. Ribal Hosn is a Mixed Tech-Media Artist Film Director & storyteller. He is one of Australia’s leading fashion filmmakers having worked with Harpers Bazaar, Vogue and brands like Country Road, Coach, Fila and Adidas.

Michelle is focussed on how big brands can harness the power of art and NFTs to find a new link with an audience but also how crypto wallets are the new data play – brands can deliver promotions direct to the wallet – it is the new email address. For the individuals, wallets will be a “social passport” where the NFTs that you have in your wallet will say things about the sort of person you are - similar to photos on your Instagram account. 

Ribal is a self-confessed recovering “Degen”. What is a “Degen” you ask? There are a few definitions but effectively Degens are people who obsessively trade the crypto and NFT markets – sometimes 24/7. We get to understand Degen culture and terms like WAGME (“we are all going to make it”). But also we get to understand more about how art, technology, commerce and community are coming together in Web3.