Shaz explores the art and importance of storytelling in building wealth, by discussing how storytelling is ingrained in our everyday lives, from childhood anecdotes to embellishing or minimising our own experiences.

The team delve into the seven overarching plots that form the basis of all stories and highlight the power of storytelling in connecting with an audience. They emphasise the need to craft stories that resonate with the audience, evoke emotions, and make a lasting impact. The episode concludes with insights on how to apply storytelling techniques in sales, marketing, and wealth generation, emphasising the importance of understanding the audience, creating a hook, and making the story relevant. 

KEY TAKEAWAYS

• Understand your audience: When crafting a story, it is important to know who you are telling the story to. Tailor your story to connect with your specific audience.

• Create a hook: Grab your audience's attention by creating a compelling hook. Make it relevant and emotionally engaging to draw them in.

• Make it personal and relatable: Share your own story and experiences to connect with your audience on a deeper level. Show them that you understand their struggles and can guide them towards a solution.

• Build a community: Foster a sense of belonging and togetherness by creating a community around your story. Encourage collaboration and support among your audience members.

• Start small and build up: When selling or marketing, meet people where they are and start with smaller, achievable goals. Gradually build up their confidence and trust in your ability to help them achieve bigger results.

BEST MOMENTS

"Facts tell, stories sell." 

"There are seven stories. There are only seven stories." 

"Your net worth is your net worth" 

"You can't get a new result with the same old thinking." 

"If you can't explain it to a five-year-old, then you don't know it well enough to explain it." 

VALUABLE RESOURCES

shaz@aaa-accountants.co.uk 

https://www.facebook.com/shaznawaz11

https://www.linkedin.com/in/shaznawaz/ https://www.instagram.com/parkwardlabour/ https://www.youtube.com/channel/UCJCDESxIqYjhiIBxJ90nKwQ?disable_polymer=true

Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors.

Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultations he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable.

He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets.