How do you validate a hypothesis and how deep should your market research be when stepping into a business?

We’re talking sustainable entrepreneurship, corporate leaders turning entrepreneurs at the peak of their leadership careers, younger vs more seasoned founders, the relevance of market research, validating problem statements and working capital, and more in this episode.

Our guest is Disha Shah who comes with 15 + years of a track record in leadership & business development across industry sectors & geographies. Her previous stints include working in a senior leadership role at an Indian Consumer-Tech AI startup and working with the German Government as the Director of Indian Investments into the Frankfurt metropolitan region. 

Hear her talk about:

(03.00) – Planet first entrepreneurship; Packaged foods in India- A deepdive and statistics

(07.00) – The 3 fundamental needs of a business idea (problem statements, core stakeholders, unit economics)

(10.00) – Market research – the safety net and the guiding force before taking the leap of faith

(13.30) – the transition from the corporate world to entrepreneurship post 15 years of experience

(14.00) – Risk appetites and the long haul in entrepreneurship

(16.00) – The product market fit

(18.00) – Entrepreneurship and midlife especially as a parent

(19.00) – Founders young and old- the pros and the downsides

(20.00) – Single minded focus versus experienced maturity

(22.00) - India and her wonderful adoption of futuristic technology and leapfrogging eras

(24.30) – Consumerism vs sustainable consumerism

(27.30) – Sustainable businesses in India, Gen Z as the TG, and clever marketing

(28.00) – A win win scenario while building businesses

Original Music: Joseph Mc Dade

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