The under-25s are fuelling disruption in financial services and flipping the switch on how things get done. An emerging battleground for growth, Zoomers will soon make up 40% of the population and could become the wealthiest generation yet. 

But how can the financial services industry, more familiar with dealing with Gen-Z’s parents and grandparents, connect with this digitally native, social-media-obsessed generation? 

Are financial services ready for Gen-Z?

Chartered financial planner and award-winning content creator Martin Bamford joins comedian Olga Koch to talk tactics and ways to engage the next generation of investors and planners. 

How are you connecting with Gen-Z? Tell us at upfront@iress.com. 

Get bonus content from this episode, including more from Martin plus our guide to doing social media on the upfront blog at iress.com/upfront.