Co-Founder of Phoenix + River Jaclyn Shaw on starting a kids fashion label.

In this chat we talk about everything it’s taken to build this business and brand with two kids and a job, and the value of balancing creativity with business planning, research and some serious time management.

Jaclyn Shaw is founder of the newly launched Phoenix + River, a genderless, trans-seasonal surf and streetwear brand for kids that’s ethically sourced, sustainably packaged and designed in Melbourne.

Phoenix + River was created with her best friend of over 25 years, Jem, over their mutual love of styling their kidlets, and Jac’s promise to fill her life with what makes her happy after beating cancer, or as she says, after kicking C in the D.

If you’ve got an idea for a business and want to know how to make it real – this chat is for you.

I’m SO excited to see Jac, a dear friend, launch her business and create something she’s passionate about, and would love love LOVE you to get right around her and support her in this undertaking (we all know community and supporting each other is everything in this business building world). Hit the links below to follow, like and buy Phoenix + River

Instagram

TikTok

Website

And don’t forget to follow Unemployed & Afraid on IG and LinkedIn

Join our Facebook Group

You can reach your host on email via kim@unemployedandafraid.com.au

On IG and on LinkedIn

Co-Founder of Phoenix + River Jaclyn Shaw on starting a kids fashion label.
In this chat we talk about everything it’s taken to build this business and brand with two kids and a job, and the value of balancing creativity with business planning, research and some serious time management.
Jaclyn Shaw is founder of the newly launched Phoenix + River, a genderless, trans-seasonal surf and streetwear brand for kids that’s ethically sourced, sustainably packaged and designed in Melbourne.
Phoenix + River was created with her best friend of over 25 years, Jem, over their mutual love of styling their kidlets, and Jac’s promise to fill her life with what makes her happy after beating cancer, or as she says, after kicking C in the D.
If you’ve got an idea for a business and want to know how to make it real – this chat is for you.
I’m SO excited to see Jac, a dear friend, launch her business and create something she’s passionate about, and would love love LOVE you to get right around her and support her in this undertaking (we all know community and supporting each other is everything in this business building world). Hit the links below to follow, like and buy Phoenix + River
<a href="https://www.instagram.com/phoenixandriver/?hl=en">Instagram</a>
<a href="https://www.tiktok.com/@phoenixandriver?_t=8XSDdrbaLK6&amp;_r=1">TikTok</a>
<a href="https://phoenixandriver.com.au/">Website</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
You can reach your host on email via <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a>
On <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> and on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

Access Your Podcast Strategy Session below... 

Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to goodsideofthebed.com.au/concept-creation-session to book



This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 
Access Your Podcast Strategy Session below... 
Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to <a href="https://goodsideofthebed.com.au/concept-creation-session">goodsideofthebed.com.au/concept-creation-session</a> to book
 
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

Access Your Podcast Strategy Session below... 

Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to goodsideofthebed.com.au/concept-creation-session to book

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 
Access Your Podcast Strategy Session below... 
Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to <a href="https://goodsideofthebed.com.au/concept-creation-session">goodsideofthebed.com.au/concept-creation-session</a> to book
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

“Let's be the moms that our kids can be proud of and show them the way, take chances, take risks, follow your happiness,” Phoenix + River Co-Founder Jaclyn Shaw

You know the moment. You’re faced with well meaning friends and family members who casually ask “how’s that little business of yours going, kicking goals?” and you immediately either freeze up, or give the world's longest reply trying to convey that it’s not at all a little business and you’re working hard every single day on building it. 

In this episode your host Kim Kerton shares three replies to this question that can take the sting out of the awkwardness and even bring you a little closer together with the people in your life who don’t have the first-hand experience (and therefore, shorthand) to connect with you. 

This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. 

Subscribe to the U&A Substack by clicking HERE 

Connect with Kim on LinkedIn

Follow Unemployed & Afraid on IG , LinkedIn and TikTok

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You know the moment. You’re faced with well meaning friends and family members who casually ask “how’s that little business of yours going, kicking goals?” and you immediately either freeze up, or give the world's longest reply trying to convey that it’s not at all a little business and you’re working hard every single day on building it. 
In this episode your host Kim Kerton shares three replies to this question that can take the sting out of the awkwardness and even bring you a little closer together with the people in your life who don’t have the first-hand experience (and therefore, shorthand) to connect with you. 
This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. 
Subscribe to the U&amp;A Substack by clicking<a href="https://unemployedandafraid.substack.com/"> HERE </a>
Connect with Kim on<a href="https://www.linkedin.com/in/kim-kerton/"> LinkedIn</a> 
Follow Unemployed &amp; Afraid on<a href="https://www.instagram.com/unemployedandafraid/?hl=en"> IG</a> ,<a href="https://www.linkedin.com/company/unemployed-afraid"> LinkedIn</a> and<a href="https://www.tiktok.com/@unemployedandafraidpod"> TikTok</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at<a href="http://buymeacoffee.com/unemployedpod"> buymeacoffee.com/unemployedpod</a>

3 Things To Say When Asked “How’s Your Business Going?” 

Is it time to start putting yourself on that pedestal you currently reserve for those you think are killing it in their business? 

With so much success being outwardly projected we might be missing the opportunity to truly notice what’s changed for us, this episode explores what it means to crush on yourself as a growth strategy and how to put it in practice. 

This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. 

Subscribe to the U&A Substack by clicking HERE 

Listen to the episode with Lisa Jones on Apple or Spotify

Connect with Kim on LinkedIn

Follow Unemployed & Afraid on IG , LinkedIn and TikTok

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Is it time to start putting yourself on that pedestal you currently reserve for those you think are killing it in their business? 
With so much success being outwardly projected we might be missing the opportunity to truly notice what’s changed for us, this episode explores what it means to crush on yourself as a growth strategy and how to put it in practice. 
This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. 
Subscribe to the U&amp;A Substack by clicking<a href="https://unemployedandafraid.substack.com/"> HERE </a>
Listen to the episode with Lisa Jones on <a href="https://podcasts.apple.com/au/podcast/theres-no-such-thing-as-a-mistake-unless-you-repeat/id1598847931?i=1000679787751">Apple</a> or <a href="https://open.spotify.com/episode/0zXATVjJLze8kVQIBBYVcT?si=c08c7e944602470d">Spotify</a>
Connect with Kim on<a href="https://www.linkedin.com/in/kim-kerton/"> LinkedIn</a> 
Follow Unemployed &amp; Afraid on<a href="https://www.instagram.com/unemployedandafraid/?hl=en"> IG</a> ,<a href="https://www.linkedin.com/company/unemployed-afraid"> LinkedIn</a> and<a href="https://www.tiktok.com/@unemployedandafraidpod"> TikTok</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at<a href="http://buymeacoffee.com/unemployedpod"> buymeacoffee.com/unemployedpod</a>

Crushing On Yourself as a Strategy

There’s a lot we have to work through when building a business but learning to battle down your ego – the one who wants you to stay small or don’t try – is one of the toughest.

If you’ve been building an e-commerce business it’s likely you’re already familiar with my guest today, but if it’s the first time you’re hearing from Lisa Jones Founder of SHE-com let me tell you – this conversation feels like a deeply nourishing business coaching session and quite frankly, a little kick in the bum.

You’re gonna hear about:

·        Becoming an entrepreneur when you’re surrounded by employees

·        Being careful who you let in

·        How just thinking about building a business works to prepare you 

·        Learning to pivot on the edge of a toenail

·        Letting go of the idea that your businesses will stay the same

·        The shadow of money worries

·        And building a business that exists outside of you

Follow Lisa on IG @lisajones_co

Check out SHE-Com at shecom.co

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn

Subscribe to the U&A Substack

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

There’s a lot we have to work through when building a business but learning to battle down your ego – the one who wants you to stay small or don’t try – is one of the toughest.
If you’ve been building an e-commerce business it’s likely you’re already familiar with my guest today, but if it’s the first time you’re hearing from Lisa Jones Founder of SHE-com let me tell you – this conversation feels like a deeply nourishing business coaching session and quite frankly, a little kick in the bum.
You’re gonna hear about:
·        Becoming an entrepreneur when you’re surrounded by employees
·        Being careful who you let in
·        How just thinking about building a business works to prepare you 
·        Learning to pivot on the edge of a toenail
·        Letting go of the idea that your businesses will stay the same
·        The shadow of money worries
·        And building a business that exists outside of you
Follow Lisa on IG <a href="https://www.instagram.com/lisajones_co/?hl=en">@lisajones_co</a>
Check out SHE-Com at <a href="https://shecom.co/">shecom.co</a>
<a>You can find more show notes and transcripts at </a><a href="https://www.unemployedandafraid.com.au/episodes">unemployedandafraid.com.au/episodes.</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> , <a href="https://www.tiktok.com/@unemployedandafraidpod">TikTok</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
Subscribe to the U&amp;A <a href="https://unemployedandafraid.substack.com/">Substack</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

“Let's be the moms that our kids can be proud of and show them the way, take chances, take risks, follow your happiness,” Phoenix + River Co-Founder Jaclyn Shaw

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