On our last episode Michael Ventura shared how his methodology of marketing helped organizations navigate change, improve customer experience, and generate revenue. But as Uncle Ben famously said, “with great power, comes great responsibility.” Listen in as Michael returns to discuss the social responsibility of marketing with empathy and how you can maintain your moral code while gaining powerful insights and being a value to your brand.

Some highlights of what we cover:

• The three types of empathy and how to use them
• The difference between manipulation and understanding
• How to reform your questions for deeper insights
• The true value of a good consultant

About Michael Ventura:

For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.

Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.

You can connect with Michael in the following ways:

Website: www.MichaelVentura.co

Archive: www.ConsolidatedEggs.com

Instagram: www.instagram.com/themichaelventura

LinkedIn: linkedin.com/in/mvmvmv/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.