This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.

Some highlights of what we cover:
How Podium was built from within the CrossFit community
Why supplement brands are so hard to trust
How Podium places lots of bets and feeds the marketing winner
The importance of treating consumers like VIPs when launching a new brand
How having a long-term vision relies in being hyper-intentional in business



About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum. 



Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/

Find out more about Podium: https://www.321podium.com/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.
Some highlights of what we cover:
<ul>
<li>How Podium was built from within the CrossFit community</li>
<li>Why supplement brands are so hard to trust</li>
<li>How Podium places lots of bets and feeds the marketing winner</li>
<li>The importance of treating consumers like VIPs when launching a new brand</li>
<li>How having a long-term vision relies in being hyper-intentional in business</li>
</ul>
 
About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum. 
 
Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/
Find out more about Podium: https://www.321podium.com/
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Podium Nutrition: How to Create a Brand Formula CrossFitters Trust

The Uncooked Podcast is where we uncover raw marketing insight. That only happens when we slow down enough to think.

Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters.

If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.

 

Be more interesting. 

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

<a href="https://podcasts.apple.com/us/podcast/uncooked/id1535090919">The Uncooked Podcast</a> is where we uncover raw marketing insight. That only happens when we slow down enough to think.
Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters.
If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.
&nbsp;
Be more interesting.&nbsp;
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="https://brandcrudo.com/defending-depth">Defending Depth</a>.

Defending Depth: Why Deep Thinking Still Wins in Marketing and AI

Turns out the secret to a spicy marriage isn’t a six-pack or a Ferrari - it’s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.  

 

In this episode Jacqueline grills Sean on:
Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that’s been haunting grocery shelves for decades.
Gamifying chores for maximum… gratitude. (Yes, there are sexy stats. Yes, they’re spicy.)
Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools.
Scent science 101. Memory, pheromones and the moment your partner says, “Wait…you cleaned?”
How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.

 

Why hit play?
Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.

 

Press play. Get tidy. Thank us later.

 

 

About our Guest: 

Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.

 

With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+ (and exited) before launching DadMode—cleaning products built for modern fatherhood.



Equal parts entrepreneur and hands-on dad, Sean’s mission is simple: clean better, parent harder, and laugh through the chaos. 

 

You can learn more about DadMode here:

YouTube: https://www.youtube.com/@godadmode

TikTok: https://www.tiktok.com/@godadmode

Instagram: https://www.instagram.com/dadmode/

Facebook: https://www.facebook.com/godadmode

LinkedIn: https://www.linkedin.com/in/seantbusch/

 

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Turns out the secret to a spicy marriage isn&rsquo;t a six-pack or a Ferrari - it&rsquo;s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.&nbsp; 
&nbsp;
In this episode Jacqueline grills Sean on:
<ul>
<li>Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that&rsquo;s been haunting grocery shelves for decades.</li>
<li>Gamifying chores for maximum&hellip; gratitude. (Yes, there are sexy stats. Yes, they&rsquo;re spicy.)</li>
<li>Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools.</li>
<li>Scent science 101. Memory, pheromones and the moment your partner says, &ldquo;Wait&hellip;you cleaned?&rdquo;</li>
<li>How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.</li>
</ul>
&nbsp;
Why hit play? Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.
&nbsp;
Press play. Get tidy. Thank us later.
&nbsp;
&nbsp;
About our Guest: 
Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.
&nbsp;
With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+&nbsp;(and exited)&nbsp;before launching DadMode&mdash;cleaning products built for modern fatherhood. 
Equal parts entrepreneur and hands-on dad, Sean&rsquo;s mission is simple: clean better, parent harder, and laugh through the chaos.&nbsp;
&nbsp;
You can learn more about DadMode here:
YouTube: <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_-40godadmode&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=pzMHIGmHATxISAmQLbb64Cckc-9RpXl6tL3yDef9g5isjgP9EIzRyD59jTAdOUix&amp;s=PV7EWjBZFqa-m3BYjF0fOeTwdEsksShLsJUuldKoJxY&amp;e=">https://www.youtube.com/@godadmode</a>
TikTok: <a href="https://www.tiktok.com/@godadmode">https://www.tiktok.com/@godadmode</a>
Instagram: <a href="https://www.instagram.com/dadmode/">https://www.instagram.com/dadmode/</a>
Facebook: <a href="https://www.facebook.com/godadmode">https://www.facebook.com/godadmode</a>
LinkedIn: <a href="https://www.linkedin.com/in/seantbusch/">https://www.linkedin.com/in/seantbusch/</a>
&nbsp;
If you&rsquo;re a brand looking for market differentiation but don&rsquo;t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Men Who Clean Have More Sex: The DadMode Origin Story 

Warning: this episode might make you throw out half your bathroom shelf.

Today, we’re talking with Seth Spears—digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn’t have to be toxic—or boring. Tune in as we dive into Seth’s journey from marketing to manufacturing, the dirty truth behind “clean” products, and how Wellnesse is making personal care safer for everyone.

 

Here's what you’ll learn:
Why marketing clean products is harder than it looks 
The wild stuff hiding in your personal care routine and what to swap it with
How Wellnesse uses real consumer feedback to develop products that actually work

 

Sure, we talk about what’s hiding in your shampoo—but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.

 

About our Guest: 

Seth Spears is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.

 

He is the Co-Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.

 

You can learn more about Wellnesse at https://wellnesse.com/.

 

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Warning: this episode might make you throw out half your bathroom shelf.
Today, we&rsquo;re talking with Seth Spears&mdash;digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn&rsquo;t have to be toxic&mdash;or boring. Tune in as we dive into Seth&rsquo;s journey from marketing to manufacturing, the dirty truth behind &ldquo;clean&rdquo; products, and how Wellnesse is making personal care safer for everyone.
&nbsp;
Here's what you&rsquo;ll learn:
<ul>
<li>Why marketing clean products is harder than it looks </li>
<li>The wild stuff hiding in your personal care routine and what to swap it with</li>
<li>How Wellnesse uses real consumer feedback to develop products that actually work</li>
</ul>
&nbsp;
Sure, we talk about what&rsquo;s hiding in your shampoo&mdash;but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.
&nbsp;
About our Guest: 
Seth Spears&nbsp;is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.
&nbsp;
He is the Co-Founder and Chief Visionary Officer of&nbsp;Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of&nbsp;Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.
&nbsp;
You can learn more about Wellnesse at <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__wellnesse.com_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=iRr1CrqP3L5PsFnC0yhU3Ok59tE3t0OVATRyeNegSzUcPin6W_B6kiVKplr0LTh9&amp;s=tyTGkrX6qJH4RA6ATGwJTZmXmpT-LPoQva-NLI3JlWM&amp;e=">https://wellnesse.com/</a>.
&nbsp;
If you&rsquo;re a brand looking for market differentiation but don&rsquo;t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Podium Nutrition: How to Create a Brand Formula CrossFitters Trust

In 1 playlist(s)

Uncooked

Social links

Follow podcast

Recent clips