Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.  

In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook. 

In this episode:

• The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact.
• The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator.
• Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now. 

The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.
 

About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.
 

Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.
 

Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we’ll walk you through them.