The raw truth of a brand is always found in the origin story. On today’s episode of Uncooked, Howard Paul President and CEO of Benedetto Guitars reveals how they’ve taken Bob Benedetto’s legacy of craftsmanship into the 21st century. We’re discussing how to create an unforgettable brand among superfans who may never own a Benedetto guitar – the “holy grail” of brand loyalty.  And how the unique sound of a Benedetto makes it a self-less instrument, designed with the audience in mind.

Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.

You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase.

DW a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic.

Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, the Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."

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