We unpack the concept of the elusive 'cool girl' you've likely seen all over your FYP. Because yes, it can sometimes be a source of inspiration but it's also a clever marketing strategy. 

We chat about the rise of the cool girl, how it's linked to trends designed to encourage you to shop and how to actually embrace your inner cool girl. Hint: it involves a bit of rebellion and a lot of being yourself! 




🧾 LINKS & RECEIPTS

By Rosie Jane Matilda Perfume

How To Be An It Girl - Vogue Business

Australian Consumer Trends - The Fashion Journal

Micro trends Are Taking Over Social Media - The Business Insider

Stop Trying To Be Cool Girl - The Commonwealth Times

The Cool Girl Trope - Strike Magazine

The Reality Of Dating A ‘Red Pill’ Man - Forbes

Cool People - The Journal Of Experimental Psychology

The Cool Girl Myth - Back From The Borderline

We unpack the concept of the elusive &#39;cool girl&#39; you&#39;ve likely seen all over your FYP. Because yes, it can sometimes be a source of inspiration but it&#39;s also a clever marketing strategy. We chat about the rise of the cool girl, how it&#39;s linked to trends designed to encourage you to shop and how to actually embrace your inner cool girl. Hint: it involves a bit of rebellion and a lot of being yourself! 🧾 LINKS &amp; RECEIPTS<a href="https://sephoraaustralia.pxf.io/E0KvMK" target="_blank" rel="noopener noreferer">By Rosie Jane Matilda Perfume</a><a href="https://www.vogue.com/article/how-to-make-an-it-girl" target="_blank" rel="noopener noreferer">How To Be An It Girl - Vogue Business</a><a href="https://fashionjournal.com.au/fashion/australian-consumers/" target="_blank" rel="noopener noreferer">Australian Consumer Trends - The Fashion Journal</a><a href="https://www.businessinsider.com/social-media-micro-trends-cause-financial-problems-fashion-mental-health-2024-10" target="_blank" rel="noopener noreferer">Micro trends Are Taking Over Social Media - The Business Insider</a><a href="https://commonwealthtimes.org/2026/03/04/stop-trying-to-be-cool-girl/" target="_blank" rel="noopener noreferer">Stop Trying To Be Cool Girl - The Commonwealth Times</a><a href="https://www.strikemagazines.com/blog-2-1/the-cool-girl-trope-why-its-ruining-our-reality" target="_blank" rel="noopener noreferer">The Cool Girl Trope - Strike Magazine</a><a href="https://www.forbes.com/sites/traversmark/2024/06/26/a-psychologist-breaks-down-the-reality-of-dating-a-red-pill-man/" target="_blank" rel="noopener noreferer">The Reality Of Dating A ‘Red Pill’ Man - Forbes</a><a href="https://www.apa.org/pubs/journals/releases/xge-xge0001799.pdf" target="_blank" rel="noopener noreferer">Cool People - The Journal Of Experimental Psychology</a><a href="https://open.spotify.com/episode/6cZo8x3ENngitDFodWqpuk?si=a569dc0cb0bd43fd" target="_blank" rel="noopener noreferer"> </a><a href="https://open.spotify.com/episode/6cZo8x3ENngitDFodWqpuk?si=a569dc0cb0bd43fd" target="_blank" rel="noopener noreferer">The Cool Girl Myth - Back From The Borderline</a>

Journalists, twin flames and ‘Two Broke Chicks’ Sal and Al share their life lessons to help you feel rich in life. 
From landing a full-time gig, to getting dumped, to understanding your sexuality to how to get on top of your finances. The chicks and their guests will share gems of wisdom, confess their mistakes and pass on lessons learnt - all with a side dish of cheeky bants and inappropriate humour. So come hang!

Journalists, twin flames and ‘Two Broke Chicks’ Sal and Al share their life lessons to help you feel rich in life. 
From landing a full-time gig, to getting dumped, to understanding your sexuality to how to get on top of your finances. The chicks and their guests will share gems of wisdom, confess their mistakes and pass on lessons learnt - all with a side dish of cheeky bants and inappropriate humour. So come hang!

Journalists, twin flames and ‘Two Broke Chicks’ Sal and Al share their life lessons to help you feel rich in life.

Two Broke Chicks

Journalists, twin flames and ‘Two Broke Chicks’ Sal and Al share their life lessons to help you feel rich in life. From landing a full-time gig, to getting dumped, to understanding your sexuality to how to get on top of your finances. The chicks and their guests will share gems of wisdom, confess their mistakes and pass on lessons learnt - all with a side dish of cheeky bants and inappropriate humour. So come hang!

Journalists, twin flames and &lsquo;Two Broke Chicks&rsquo; Sal and Al share their life lessons to help you feel rich in life. From landing a full-time gig, to getting dumped, to understanding your sexuality to how to get on top of your finances. The chicks and their guests will share gems of wisdom, confess their mistakes and pass on lessons learnt - all with a side dish of cheeky bants and inappropriate humour. So come hang!

The Cost Of Being The 'Cool Girl'

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/36491b90-1168-4a6c-a79a-b408015a7968/transcript

The "girlboss" was a HUGE trend in the 2010s, but is it having a revival in 2026? We chat about the rise and fall of the girlboss phenomenon, how it's being reimagined today and what being a girlboss actually means to you chicks (both the good and the bad). 

 

🧾 LINKS & RECEIPTS

Is The Girlboss Making A Comeback? – Vogue

Ways I Plan To Become More Difficult - Instagram 

The Rise And Fall of The Girlboss

The Condescension of “Girlboss Feminism”

 Generation Z’s Attitudes To Work – The Conversation

Australia’s Gender Pay Gap In 2025 – ABC

Australia’s Gender Pay Gap In 2014 – The Guardian

 

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🎙️CREDITS

Hosts: Sally McMullen & Alex Hourigan

See omnystudio.com/listener for privacy information. 

The "girlboss" was a HUGE trend in the 2010s, but is it having a revival in 2026? We chat about the rise and fall of the girlboss phenomenon, how it's being reimagined today and what being a girlboss actually means to you chicks (both the good and the bad).&nbsp;
&nbsp;
🧾&nbsp;LINKS &amp; RECEIPTS
<a href="https://www.vogue.com/article/is-the-girlboss-making-a-comeback">Is The Girlboss Making A Comeback? &ndash; Vogue</a>
<a href="https://www.instagram.com/p/DVwKuzrl8O_/?igsh=ejJzOGRpOHl4eXY3">Ways I Plan To Become More Difficult - Instagram</a>&nbsp;
<a href="https://www.sciencedirect.com/science/article/pii/S088390262500014X#s0030">The Rise And Fall of The Girlboss</a>
<a href="https://www.psychologytoday.com/au/blog/the-gender-bent/202311/the-condescension-of-girlboss-feminism">The Condescension of &ldquo;Girlboss Feminism&rdquo;</a>
&nbsp;<a href="https://theconversation.com/the-future-of-work-according-to-generation-z-is-purposeful-digital-and-flexible-268951">Generation Z&rsquo;s Attitudes To Work &ndash; The Conversation</a>
<a href="https://www.abc.net.au/news/2026-03-03/australia-gender-pay-gap-narrows-segregation-persists-wgea-finds/106370434">Australia&rsquo;s Gender Pay Gap In 2025 &ndash; ABC</a>
<a href="https://www.theguardian.com/news/datablog/2014/sep/05/statistics-show-the-gender-gap-between-male-and-female-pay-is-at-20-year-high#:~:text=11%20years%20old-,Statistics%20show%20the%20gender%20gap%20between%20male%20and%20female%20pay,code%20to%20embed%20this%20chart:">Australia&rsquo;s Gender Pay Gap In 2014 &ndash; The Guardian</a>
&nbsp;
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<a href="https://www.youtube.com/@TwoBrokeChicks">Watch Two Broke Chicks on YouTube</a>
&nbsp;
🎙️CREDITS
Hosts: Sally McMullen &amp; Alex Hourigan
See&nbsp;<a href="https://tritondigital.com/privacy-faq">omnystudio.com/listener</a>&nbsp;for privacy information.&nbsp;

Is The Girlboss Coming Back? 

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/d59cd54a-dc23-4778-9df4-b41d003b31ec/transcript

In this month’s March Favourites episode, we chat about the next pop princess Holly Humberstone, where to get your knitwear in time for the cooler months…and the newest face mask from Byoma that the chicks are obsessed with!

 

🧾 LINKS & RECEIPTS

Byoma Bio-Collagen Radiance Facial Mask

Holly Humberstone – Spotify  

Amelia Dimoldenberg’s Oscars Red Carpet Interviews

Chloé Fall Runway – 2026 Fashion Week

Shop Uniqlo Knitwear

 

⚡CHUCK US A FOLLOW

Follow Two Broke Chicks on Instagram

Follow Two Broke Chicks on TikTok

Join our Two Broke Chicks Facebook Group

Watch Two Broke Chicks on YouTube

 

🎙️CREDITS

Hosts: Sally McMullen & Alex Hourigan

See omnystudio.com/listener for privacy information.

In this month&rsquo;s March Favourites episode, we chat about the next pop princess Holly Humberstone, where to get your knitwear in time for the cooler months&hellip;and the newest face mask from Byoma that the chicks are obsessed with!
&nbsp;
🧾 LINKS &amp; RECEIPTS
<a href="https://byoma.com/products/bio-collagen-mask?srsltid=AfmBOooPjohNXka2B7jBPJ5d8I1ZZKmX2t-W7WF2KO5Xe0s14h2eJTAu">Byoma Bio-Collagen Radiance Facial Mask</a>
<a href="https://open.spotify.com/artist/0nnYdIpahs41QiZ9MWp5Wx">Holly Humberstone &ndash; Spotify </a>&nbsp;
<a href="https://www.youtube.com/watch?v=wkKKK0yZGm8">Amelia Dimoldenberg&rsquo;s Oscars Red Carpet Interviews</a>
<a href="https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/chloe">Chlo&eacute; Fall Runway &ndash; 2026 Fashion Week</a>
<a href="https://www.uniqlo.com/au/en/women/knitwear">Shop Uniqlo Knitwear</a>
&nbsp;
⚡CHUCK US A FOLLOW
<a href="https://www.instagram.com/twobrokechicks/">Follow Two Broke Chicks on Instagram</a>
<a href="https://www.tiktok.com/@twobrokechicks_?lang=en">Follow Two Broke Chicks on TikTok</a>
<a href="https://www.facebook.com/groups/532935037955135">Join our Two Broke Chicks Facebook Group</a>
<a href="https://www.youtube.com/@TwoBrokeChicks">Watch Two Broke Chicks on YouTube</a>
&nbsp;
🎙️CREDITS
Hosts: Sally McMullen &amp; Alex Hourigan
See&nbsp;<a href="https://tritondigital.com/privacy-faq">omnystudio.com/listener</a> for privacy information.

March Favourites: Unrequited Love, Viral Skincare & Cody Simpson 

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/d56ae649-2740-4289-8772-b418005d1b54/transcript

Yearning for a simpler time has never been more on trend…and the marketing world knows it. “Nostalgia bait” is all around us and is used as a tool to get you spending.

We break down the concept of nostalgia, how these feelings can influence your shopping and how to reconnect with your childhood without breaking the bank!

 

🧾 LINKS & RECEIPTS

Australians Could Transition To A 4-Day Work Week – Secret Melbourne

People Are Finally Getting Sick Of Nostalgia In TV and Movies - VICE

Nostalgia Marketing – Spiralytics

How Nostalgia Affects the Younger Consumer – Data from Statista and Forbes

 

⚡CHUCK US A FOLLOW

Follow Two Broke Chicks on Instagram

Follow Two Broke Chicks on TikTok

Join our Two Broke Chicks Facebook Group

Watch Two Broke Chicks on YouTube

 

🎙️CREDITS

Hosts: Sally McMullen & Alex Hourigan

See omnystudio.com/listener for privacy information.

Yearning for a simpler time has never been more on trend&hellip;and the marketing world knows it. &ldquo;Nostalgia&nbsp;bait&rdquo; is all around us and is used as a tool to get you spending.
We break down the concept of&nbsp;nostalgia, how these feelings can influence your shopping and how to reconnect with your childhood without breaking the bank!
&nbsp;
🧾&nbsp;LINKS &amp; RECEIPTS
<a href="https://secretmelbourne.com/4-day-work-week-2026/">Australians Could Transition To A 4-Day Work Week &ndash; Secret Melbourne</a>
<a href="https://www.vice.com/en/article/people-are-finally-getting-sick-of-nostalgia-in-tv-and-movies/">People Are Finally Getting Sick Of&nbsp;Nostalgia&nbsp;In TV and Movies - VICE</a>
<a href="https://www.spiralytics.com/blog/nostalgia-marketing-statistics-benefits-and-examples/">Nostalgia&nbsp;Marketing &ndash; Spiralytics</a>
<a href="https://armworldwide.com/digital-marketing/nostalgia-marketing-why-throwback-content-is-crushing-engagement/">How&nbsp;Nostalgia&nbsp;Affects the Younger Consumer &ndash; Data from Statista and Forbes</a>
&nbsp;
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<a href="https://www.instagram.com/twobrokechicks/">Follow Two Broke Chicks on Instagram</a>
<a href="https://www.tiktok.com/@twobrokechicks_?lang=en">Follow Two Broke Chicks on TikTok</a>
<a href="https://www.facebook.com/groups/532935037955135">Join our Two Broke Chicks Facebook Group</a>
<a href="https://www.youtube.com/@TwoBrokeChicks">Watch Two Broke Chicks on YouTube</a>
&nbsp;
🎙️CREDITS
Hosts: Sally McMullen &amp; Alex Hourigan
See&nbsp;<a href="https://tritondigital.com/privacy-faq">omnystudio.com/listener</a>&nbsp;for privacy information.

How Nostalgia Bait Is Taking Your Money

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/2c1dac6c-ff4d-41ef-9704-b416006d2814/transcript

The Cost Of Being The 'Cool Girl'

Two Broke Chicks

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