We unpack the concept of the elusive 'cool girl' you've likely seen all over your FYP. Because yes, it can sometimes be a source of inspiration but it's also a clever marketing strategy.

We chat about the rise of the cool girl, how it's linked to trends designed to encourage you to shop and how to actually embrace your inner cool girl. Hint: it involves a bit of rebellion and a lot of being yourself!

🧾 LINKS & RECEIPTS

By Rosie Jane Matilda Perfume

How To Be An It Girl - Vogue Business

Australian Consumer Trends - The Fashion Journal

Micro trends Are Taking Over Social Media - The Business Insider

Stop Trying To Be Cool Girl - The Commonwealth Times

The Cool Girl Trope - Strike Magazine

The Reality Of Dating A ‘Red Pill’ Man - Forbes

Cool People - The Journal Of Experimental Psychology

The Cool Girl Myth - Back From The Borderline