Join Matty O on Triple M Homegrown as he sits down with UNIFIED Music Group's founder, Jaddan Comerford, for an exclusive chat that dives deep into the heart of Australia's music scene and its global impact. Since its inception in 2011, UNIFIED has carved out a niche not just within the Australian music industry but has etched its name on the global stage as a multifaceted entity, spanning artist management, record labels, merchandising, booking agencies, music publishing, and much more. This episode peels back the layers of UNIFIED's vast influence, highlighting its commitment to nurturing the next generation of talent through innovative initiatives like their Grants program, Music Industry Mentoring, and the groundbreaking side stage ventures. Jaddan shares candid, behind-the-scenes stories of Australia's beloved artists like Violent Soho, Tash Sultana, Vance Joy, and Ocean Alley, recounting their journey to global fame. From the highs of discovering new talent to the challenges of adapting to the streaming era, this conversation offers an unparalleled look into the music industry from one of its most influential figures.