NOOT, the Aussie non-alcoholic drink with ‘nootropics’ that mimics the buzzy feeling you get from alcohol. His team have created a new category for non-alcoholic drinks in Australia, with ‘nootropics’ creating a cognitive buzz,  giving consumers the same relaxing buzz you would get after your first glass of wine or cocktail.  His team have already turned Rekorderlig Cider into a multi billion dollar success story and are expecting similar success with NOOT. To create the drink they worked with one of the world’s leading

The team have been working with one of the world’s leading ethnobotanists who specialises in the effects of plants and herbs on humans – with all nootropics peer reviewed for efficacy and safety.

The unique drink is now being sold across Australia and is expected to appeal to ‘sober Gen-Z’ and the ever increasing non-alcoholic lifestyles.  The non-alcoholic drinks market is growing substantially in Australia, with recent data showing a 72% annual retail growth last year (26 times higher than total retail liquor) and a retail market worth $152 million[1]. The market is demanding drinks that contain no alcohol, but still appear ‘cool’ to their friends. Data shows that 35% of Aussies aged 18-44 hide from their mates that they’re not drinking alcohol or drinking lower-strength products