Nicole flips the script and lets Angus take the coach role as they talk through why marketing in accounting is so tough. Angus talks about the licensing rules and restrictions that shape how accountants can talk about money, the split between clients who show up just to stay compliant versus those who want a real growth partnership, and how nearly all of his business has come from referrals and relationships built over time rather than paid ads. They get into what makes an accountant client relationship actually work, why the "expert" facade so many professionals put up is a myth, and how Angus's own path into business (sparked by a chance meeting on a bus in Central America) proves that nobody really has it figured out before they start.