The demand for acquiring SEO services is higher, especially since thriving nowadays means having an online presence. Many business owners are acquiring SEO companies’ services but are unsure of what SEO is and what it does for the company. Hence, it begs the question, should SEO be the first course of action to take to improve your business’s online presence? 

In this week’s podcast episode, Michael and Miranda discuss the biggest mistake that trades business owners make when hiring an SEO company. They talk about Google Ads and what traffic and conversion mean. They also tackle the importance of having a converting offer before diving into SEO and the difference between a website and a landing page. 

This information is something that tradespeople can arm themselves with to grow their business effectively. Tune in to this episode today! 

Discussion Points:

0:00 Introduction 
1:14 What is the biggest mistake? 
3:01 The biggest opportunity 
4:39 Google Ads
5:38 Start with Google Ads, not SEO 
6:38 Other pitfalls in SEO
7:31 Traffic and conversion 
8:44 Where a click goes is very important 
10:05 Create a converting offer first 
10:48 Website vs. landing page  

Resources:

• Visit the Tradie Business School website (https://tradiebusinessschool.com/) 
• Join us on our Facebook Group -  Game Changing Tradies and Contractors (formerly Off the Tools) 

You can also connect with us on Linkedin. Tune in and subscribe to The Tradie Business School: You can listen to The Site Shed on Apple Podcasts, Spotify, and Google Podcasts.

Thank you for tuning in!