In this special bonus episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And, stay tuned after the episode for some exciting announcements about season six of Trade Secrets.

This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West’s Humans of Travel podcast), featuring Erina Pindar, COO and managing partner at SmartFlyer.

This episode was sponsored by Riverside Luxury Cruises. 

Further resources

Kayla Douglas’ email, Instagram and Substack

SmartFlyer Core coverage

• From TravelAge West: Five things we learned at SmartFlyer’s 2025 Core Conference
• From Travel Weekly: Will luxury travel slow down? One expert expects a dip in hotel rates

Mentioned on this episode:

• Substack
• Emma’s substack
• Flodesk
• Mailchimp
• Stephanie Lee’s most recent appearance on Trade Secrets
• Host Agency Reviews’ travel agency software profiles

Need advice?

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Email us: tradesecrets@travelweekly.com

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Sock Hop by Kevin MacLeod

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