Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part two in the series, travel advisors can learn all about how to get on TV, and why it’s the best marketing tactic a small business can employ. Vacation Planners International’s Jenn Lee, Gifted Travel Network’s Vanessa McGovern and ASTA’s Erika Richter — all experts in media relations — offer tips, advice and beyond.

This episode is sponsored by the Globus family of brands. 

Further resources
Email Jenn Lee and ask for her step-by-step process for pitching the media
Connect with Vanessa McGovern on LinkedIn
Email Erika Richter, join the ASTA Member Lounge on Facebook and find ASTA’s educational opportunities online

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part two in the series, travel advisors can learn all about how to get on TV, and why it’s the best marketing tactic a small business can employ. Vacation Planners International’s Jenn Lee, Gifted Travel Network’s Vanessa McGovern and ASTA’s Erika Richter — all experts in media relations — offer tips, advice and beyond.
This episode is sponsored by the <a href="https://www.globusjourneys.com/">Globus family of brands</a>. 
<hr>
Further resources
<ul>
<li aria-level="1"><a href="mailto:jenn@vacationplanners.com">Email Jenn Lee</a> and ask for her step-by-step process for pitching the media</li>
<li aria-level="1">Connect with Vanessa McGovern <a href="https://www.linkedin.com/in/vanessamcgovern/">on LinkedIn</a></li>
<li aria-level="1"><a href="mailto:pr@asta.org">Email Erika Richter</a>, join the <a href="https://www.facebook.com/groups/ASTAMEMBERLOUNGE">ASTA Member Lounge</a> on Facebook and find ASTA’s educational opportunities <a href="https://www.asta.org/professional-development/trainingAndCertifications">online</a></li>
</ul>
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners&rsquo; questions. Topics will range from business advice to industry trends, history and more &mdash; as long as it&rsquo;s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at <a href="http://travelweekly.com/podcasts">travelweekly.com/podcasts</a>.
<hr>
ABOUT YOUR HOSTS:
Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors&rsquo; 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives &mdash; the highs and lows that make them human.
<hr>
 Theme song: Sock Hop by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4387-sock-hop">https://incompetech.filmmusic.io/song/4387-sock-hop</a> License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
<hr>
See omnystudio.com/listener for privacy information

Trade Secrets Podcast

Trade Secrets

Trade Secrets on the road, part 2: From pitch to prime time, how travel advisors can — and should — get on TV  (feat. Jenn Lee, Vanessa McGovern and Erika Richter)

Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part one in the series, hear ASTA CEO Zane Kerby’s take on American Airlines’ decision to change course on its NDC implementation after listening and responding to the travel agency community, as well as why ATSA is making changes to its Verified Travel Advisor (VTA) certification program. Then, hear from two advisors on their own journeys to become VTAs.

This episode is sponsored by the Globus family of brands.

Further resources

From TravelAge West:
Travel Advisor Conference: ASTA celebrates AA win, pushes VTA certification

From Travel Weekly:
ASTA says its advocacy factored into American’s NDC reversal
A victory for travel advisors was cause for celebration at the ASTA conference
ASTA stiffens certification requirements for Verified Travel Advisor program

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part one in the series, hear ASTA CEO Zane Kerby’s take on American Airlines’ decision to change course on its NDC implementation after listening and responding to the travel agency community, as well as why ATSA is making changes to its Verified Travel Advisor (VTA) certification program. Then, hear from two advisors on their own journeys to become VTAs.
This episode is sponsored by the <a href="https://www.globusjourneys.com/">Globus family of brands</a>.
<hr>
Further resources
From TravelAge West:
<ul>
<li aria-level="1">Travel Advisor Conference:<a href="https://www.travelagewest.com/Events/asta-travel-advisor-conference-dallas-2024"> ASTA celebrates AA win</a>, pushes VTA certification<a href="https://www.travelagewest.com/Events/asta-travel-advisor-conference-dallas-2024"></a></li>
</ul>
From Travel Weekly:
<ul>
<li aria-level="1">ASTA says its <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/ASTA-advocacy-factors-into-AA-reversal-NDC">advocacy factored into</a> American’s NDC reversal</li>
<li aria-level="1">A victory for travel advisors <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Celebratory-mood-at-ASTA-conference">was cause for celebration</a> at the ASTA conference</li>
<li aria-level="1">ASTA <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/ASTA-stiffens-certification-requirements-VTA">stiffens certification requirements </a>for Verified Travel Advisor program</li>
</ul>
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Trade Secrets on the road, part 1: ASTA’s Zane Kerby on American Airlines and the importance of education

When it’s time to expand your business, what’s the best way to do it? Should you hire independent contractors, employees or assistants? Then, once they’re onboarded, how do you effectively train — and, subsequently, trust — your new people? All that and more is covered in this week’s Trade Secrets, when co-hosts Emma Weissmann and Jamie Biesiada talk business expansion with Julie Lanham, president of Vacations to Remember in Augusta, Ga.

Thanks to our friends at Jetset World Travel for helping us solicit travel advisor questions this season.

This episode is sponsored by All-Inclusive by Marriott Bonvoy.

Further resources

Julie Lanham on Instagram

Mentioned in this episode:
From TravelAge West: Why you should consider hiring an international virtual assistant
From TravelAge West: Travel agencies are struggling to hire qualified advisors, according to a new survey
Lucia

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

When it’s time to expand your business, what’s the best way to do it? Should you hire independent contractors, employees or assistants? Then, once they’re onboarded, how do you effectively train — and, subsequently, trust — your new people? All that and more is covered in this week’s Trade Secrets, when co-hosts Emma Weissmann and Jamie Biesiada talk business expansion with Julie Lanham, president of Vacations to Remember in Augusta, Ga.
Thanks to our friends at <a href="https://jetsetworldtravel.com/">Jetset World Travel</a> for helping us solicit travel advisor questions this season.
This episode is sponsored by <a href="https://all-inclusive.marriott.com/">All-Inclusive by Marriott Bonvoy</a>.
<hr>
Further resources
Julie Lanham on <a href="https://www.instagram.com/julie_the_travel_guru">Instagram</a>
Mentioned in this episode:
<ul>
<li aria-level="1">From TravelAge West: Why you should <a href="https://www.travelagewest.com/Industry-Insight/Opinion/why-hire-a-virtual-assistant">consider hiring</a> an international virtual assistant</li>
<li aria-level="1">From TravelAge West: Travel agencies are <a href="https://www.travelagewest.com/Industry-Insight/Business-Features/travel-advisor-career">struggling to hire</a> qualified advisors, according to a new survey</li>
<li aria-level="1"><a href="https://www.letslucia.com/">Lucia</a></li>
</ul>
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
 
See omnystudio.com/listener for privacy information.

How do you grow your travel agency — and trust your new advisors?

Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.

Thanks to our friends at Key to the World Travel for helping us solicit travel advisor questions this season. 

This episode is sponsored by All-Inclusive by Marriott Bonvoy. 

Further resources

Christina Vieira on Instagram and Facebook

Magic Made Simple, which helps travel agents set up systems, online and on Instagram

From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate

From TravelAge West: Gifted Travel Network’s luxury travel symposium on the rivers

Christina Vieira’s five Rs:
Recognize
Recommendation
Relate
Respond
Request

Mentioned in this episode:
Simon Sinek’s TED Talk
“Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller
ActiveCampaign
Zapier
LeadPages

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.
Thanks to our friends at <a href="https://www.keytotheworldtravel.com/">Key to the World Travel </a>for helping us solicit travel advisor questions this season. <a href="https://www.keytotheworldtravel.com/"></a>
This episode is sponsored by <a href="https://all-inclusive.marriott.com/">All-Inclusive by Marriott Bonvoy</a>. 
<hr>
Further resources
Christina Vieira on <a href="https://www.instagram.com/showcasetheworldtravel">Instagram</a> and <a href="https://www.facebook.com/showcasetheworldtravel">Facebook</a>
Magic Made Simple, which helps travel agents set up systems, <a href="https://magicmadesimple.net/">online</a> and on <a href="https://www.instagram.com/magicmadesimple_">Instagram</a>
From Magic Made Simple, just for Trade Secrets listeners: <a href="https://magicmadesimple.lpages.co/6-workflows-trade-secrets/">Six workflows to automate</a>
From TravelAge West: Gifted Travel Network’s <a href="https://www.travelagewest.com/Events/gifted-travel-network-luxury-symposium">luxury travel symposium</a> on the rivers
Christina Vieira’s five Rs:
<ul>
<li aria-level="1">Recognize</li>
<li aria-level="1">Recommendation</li>
<li aria-level="1">Relate</li>
<li aria-level="1">Respond</li>
<li aria-level="1">Request</li>
</ul>
Mentioned in this episode:
<ul>
<li aria-level="1">Simon Sinek’s TED Talk</li>
<li aria-level="1">“<a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?_encoding=UTF8&amp;qid=&amp;sr=&amp;linkCode=sl1&amp;tag=donaldmille0e-20&amp;linkId=808a3e50ee65a7b443011a7f283ced6a&amp;language=en_US&amp;ref_=as_li_ss_tl">Building a StoryBrand</a>: Clarify Your Message So Customers Will Listen,” by Donald Miller</li>
<li aria-level="1"><a href="https://www.activecampaign.com/">ActiveCampaign</a></li>
<li aria-level="1"><a href="https://zapier.com/">Zapier</a></li>
<li aria-level="1"><a href="https://lp.leadpages.com/ ">LeadPages</a></li>
</ul>
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Trade Secrets on the road, part 2: From pitch to prime time, how travel advisors can — and should — get on TV (feat. Jenn Lee, Vanessa McGovern and Erika Richter)

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