Selling the Mouse: Disney Parks pricing, more Mario to come and Travelmation’s Adam Duckworth on creating and growing the agency’s brand

What is Travelmation? Well, it’s a travel agency for starters, but its name is actually a combination of “travel” and “animation.” In this episode of Selling the Mouse, delve into the agency’s name, strong sense of branding and more with president Adam Duckworth. Adam and host Jamie Biesiada will also delve into the latest theme park news, from pricing and capacity at Disney Parks, to Avatar coming to Disneyland, to the opening of Super Nintendo World in Universal Hollywood. Get in touch to sign Adam and Jamie’s petition to return Soarin’ Over California to the Disneyland Resort.

Disney and Universal news is the main topic until the 31:50 mark, when the conversation turns to Travelmation.

Selling the Mouse is a five-part miniseries, brought to you by Trade Secrets, a travel advisor-focused business development podcast. This is actually the last episode of the miniseries, but if you’d like to hear more in the future, email Jamie at tradesecrets@travelweekly.com! Trade Secrets is in its third season with new episodes every other Monday.

Further resources

Travelmation on the web

Adam’s Facebook and Instagram

Bob Iger’s theme park updates

The DisneylandForward initiative

San Fransokyo Square is coming to Disney California Adventure

Some recent theme park news stories from Travel Weekly:

Toy Story-themed restaurant to open in Disney’s Hollywood Studios
Dispatch: Wondrous Journeys nighttime show is a new must-do at Disneyland
Dispatch: Runaway Railway ride at Disneyland is pun for the whole family
Dispatch: World of Color – One is an extravaganza of lights and Disney characters
Disneyland celebrates films from its first 100 years
Universal’s parent is bullish on smaller-scale theme parks
At Disney100, Disneyland invites travel advisors to join the party