Mastering supplier relations with ‘the travel advisor’s travel advisor’ (feat. NoteWorthy’s Nicola Butler)
Trade Secrets Podcast
Welcome to Trade Secrets, a podcast from the editors of Travel Weekly, where travel advisors ask -- and answer -- questions. On each podcast, our edit…What does it take to build and maintain a thriving and mutually beneficial relationship with travel suppliers? In this episode, co-hosts Emma Weissmann and Jamie Biesiada break it all down with NoteWorthy owner and managing director Nicola Butler, who describes herself as “the travel advisor’s travel advisor.” Hear Butler’s thoughts on curating a portfolio of suppliers and what suppliers are looking for from advisors right now.
This episode was sponsored by Oceania Cruises.
Further resources
Email Nicola Butler, find her on Instagram or call her at +44 7766 806727
NoteWorthy on Instagram
Mentioned in this episode:
- From Travel Weekly, DMCs help bring the ‘wow’
- Churchill War Rooms
- Queen Elizabeth II: Her Life in Style exhibit
- The Bayeux Tapestry
- The Museum Tavern, home of the “Beereux Tapestry”
Need advice?
Email us: tradesecrets@travelweekly.com
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
See omnystudio.com/listener for privacy information.
In 1 playlist(s)
Trade Secrets
Welcome to Trade Secrets, a podcast from the editors of Travel Weekly, where travel advisors ask -- …Social links
Follow podcast
Recent clips

The newbie travel advisor’s playbook: Education, organization and selling the unknown (feat. Fora’s Henley Vazquez)
35:14

Trade Secrets on the road: Ask a lawyer at Future Leaders in Travel (feat. Stephanie Hankins of Ment Law Group)
41:12

To niche, or not to niche? Finding your agency’s sweet spot (feat. Mickey McBride and Dana Dziegiel)
36:21
