Trade SecretsTrade Secrets

Lessons learned from acquisitions and setting expectations, plus your listener questions

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This week on Trade Secrets, we go inside Epperly Travel’s 2021 acquisition of Jetset World Travel, and subsequent rebranding to Jetset, with founder and CEO Lindsey Epperly. She recounts lessons learned — for instance, her business partner and husband Jeremy Sulek’s mantra “silence breeds insecurity” — and we hear the proof in the pudding about good communication from one of her affiliates, Emma Major, founder of Major Traveler. Then, we open the Trade Secrets mailbag to answer a potpourri of questions from listeners with Lindsey and Emma, ranging from transitioning to travel from a previous career, to converting ocean cruisers to river cruisers and beyond.

Further resources:

Jetset World Travel on the web 

Email Lindsey:

Major Traveler on the web 

Email Emma:

Trade Secrets episode with Bob Joselyn: So you want to sell your travel agency? Here’s how 

Bulls, Owls, Lambs and Tigers: Personality Selling,” by Charles J. Clarke III 

From Travel Weekly, Surviving was the plan, thriving the result 

From TravelAge West, Why the merging of two boutique travel agencies ‘goes against the trends’ of consolidation 

Need advice?

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Theme song:

Sock Hop by Kevin MacLeod




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Trade Secrets

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