Trade Secrets is on a brief hiatus to gather questions for season four, but in the meantime, hosts Emma Weissmann and Jamie Biesiada are sharing some of their favorite episodes of the show. We’ll be back with new episodes in May!

This week, Jamie’s pick: Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP’s logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency’s branding, making it instantly recognizable. This week, senior editors Emma Weissmann and Jamie Biesiada delve into all things branding with Jennifer, who uses the four Cs: Credibility, consistency, customer service and clout.

This episode was sponsored by G Adventures. https://www.gadventures.com/

Further resources:

VIP Vacations on the web

Jennifer on Instagram

New travel advisor businesses that will help the industry build back better  

Outsourcing for travel advisors: Recommendations for the hired help you need 

Travel Genius Websites, websites for travel agents 

Tique, branding, websites and systems design 

Canva, for designing assets 

Fiverr, for freelance business services 

Some more sage words of advice from Jennifer on different topics:

• Move it, don’t lose it 
• Women helping women 

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com

Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license

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