From ASTA’s fight against American Airlines’ distribution strategy to the Taylor Swift effect on the travel industry, 2024 was bursting with headlines that affected travel advisors. This week on Trade Secrets, co-hosts Emma Weissmann and Jamie Biesiada talk about the major travel trends and events that shaped the agency landscape.

Further resources

Mentioned on the show:

• Trade Secrets episode featuring Andrea Grisdale and a discussion on Italy

• Trade Secrets episode featuring David Kolner and a discussion on generational travel

• Emma on the Taylor Swift cruise

• SNAP, an air booking tool developed by Internova Travel Group and Sabre
• Omar Banihani's TravelAge West op-ed about the evolution of home-based advisors
• Some reading on American Airlines and its distribution strategy, including the fallout
  • A win for travel advisors: American Airlines scraps controversial NDC strategy
  • A victory for travel advisors was cause for celebration at the ASTA conference
  • Alienating travel agencies could cost American Airlines $1.5 billion
  • American Airlines unveils revised NDC plans, returns fares to GDSs
  • American rebuilds sales staff, trying to win back agencies and corporates
  • American Airlines says it is gradually winning back corporate business
• Travel Weekly's 2024 Power List
• Some reading (and listening) on Jenn Lee's Vacation Planners

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