We talk with Shay Myers, CEO of Owyhee Produce in Nyssa, Oregon and Parma, Idaho. He’s also known for his short explainer reels as ShayFarmKid on TikTok and Instagram.

Shay provides some insight on how the logistics are going now, since some retail produce and staff shortages shortly after the New Year. What’s still happening? What will likely last and what can suppliers, shippers, buyers and produce managers do about it?

He also talks about why produce companies, especially grocery retailers, should use social media to improve awareness and business. And how. It doesn’t have to be all glossy and perfect. The clincher? Just do it. And keep doing it.