Todd Fryhover, president of the Washington Apple Commission who will retire this year after 18 years leading the organization, joins Christina Herrick, produce editor of The Packer, to talk about where the apple industry is headed and his career highlights.

Todd Fryhover, president of the Washington Apple Commission who will retire this year after 18 years leading the organization, joins Christina Herrick, produce editor of The Packer, to talk about where the apple industry is headed and his career highlights.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Reflecting on a career in the apple industry

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Tip of The Iceberg: AI's Role in The Future of The Produce Industry

Cristie Mather, vice president of food at Curious Plot shares some insights learned of the company’s 2024 Consumer Curiosity Report and how retailers can use that intel to tap into new opportunities.

Cristie Mather, vice president of food at Curious Plot shares some insights learned of the company’s 2024 Consumer Curiosity Report and how retailers can use that intel to tap into new opportunities.

Tip of the Iceberg: Ways Retailers Can Leverage Consumer Curiosity With Produce

James Nichols, a third-generation pistachio grower and president of HotSpot Ag, shares how data and innovative technology can help deploy water where its most needed.

James Nichols, a third-generation pistachio grower and president of HotSpot Ag, shares how data and innovative technology can help deploy water where its most needed.

Reflecting on a career in the apple industry

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