Todd Fryhover, president of the Washington Apple Commission who will retire this year after 18 years leading the organization, joins Christina Herrick, produce editor of The Packer, to talk about where the apple industry is headed and his career highlights.

Todd Fryhover, president of the Washington Apple Commission who will retire this year after 18 years leading the organization, joins Christina Herrick, produce editor of The Packer, to talk about where the apple industry is headed and his career highlights.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Reflecting on a career in the apple industry

Darren Seifer, industry advisor for consumer goods and foodservice insights for Circana gives us a sneak peek of his GOPEX 2025 presentation, focusing on today's organic produce shopper and what drives their loyalty.

Darren Seifer, industry advisor for consumer goods and foodservice insights for Circana gives us a sneak peek of his GOPEX 2025 presentation, focusing on today's organic produce shopper and what drives their loyalty.

Tip Of The Iceberg: What you Can Learn at GOPEX 2025

Jeana Cadby, director of environment and climate for Western Growers talks about a working group with the Canadian Produce Marketing Association to address the changing produce packaging requirements imposed by governments and retailers and just how far the fresh produce industry has come in its use of sustainable packaging.  

Jeana Cadby, director of environment and climate for Western Growers talks about a working group with the Canadian Produce Marketing Association to address the changing produce packaging requirements imposed by governments and retailers and just how far the fresh produce industry has come in its use of sustainable packaging.

Tip of The Iceberg: The Future of Plastics in The Fresh Produce Industry

Michael Santiago, CEO of FloraPulse, shares how his company's easy-to-install water sensor can help specialty crop growers better recognize what's happening to the plant during the growing season.

Michael Santiago, CEO of FloraPulse, shares how his company's easy-to-install water sensor can help specialty crop growers better recognize what's happening to the plant during the growing season.

Reflecting on a career in the apple industry

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