Tip of the IcebergTip of the Iceberg

Matt Schwartz, the co-founder and CEO of Afresh

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We talk with Matt Schwartz, the co-founder and CEO of Afresh, which uses its artificial intelligence-powered app on iPads to work with fresh produce managers to better manage inventory and ordering, minimize waste and maximize profit. Albertsons is the latest of several retailers that have signed on to use their service. They’ve transformed the technology traditionally used for more shelf-stable products found in the center of the store to help fresh produce and other fresh foods catch up. After all, the perimeter of the store is the showpiece, and often the competitive factor in the most successful retailers. 
Of course, there is so much more to it than that. 

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Tip of the Iceberg

Tip of the Iceberg features conversations between members of the fresh produce industry and the edit 
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