How do you use shopper data to personalize the shopping trip, making it a better experience for your customer, and a more profitable experience for your business?

To find us:
Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com.
Email: news@thepacker.com and artists@producemarketguide.com
LinkedIn: PMG: Produce Market Guide and The Packer
Instagram:@packernews and @producemktguide
Facebook:@ProduceMktGuide and @PackerNews
Twitter:@produceretailer and @thepacker

How do you use shopper data to personalize the shopping trip, making it a better experience for your customer, and a more profitable experience for your business?
To find us:
<ul>
<li>Our websites: <a href="https://www.producemarketguide.com/">producemarketguide.com</a>, <a href="https://www.thepacker.com/">thepacker.com</a> and <a href="https://produceedu.com/">ProduceEDU.com</a>.</li>
<li>Email: <a href="mailto:news@thepacker.com">news@thepacker.com</a> and <a href="mailto:artists@producemarketguide.com">artists@producemarketguide.com</a></li>
<li>LinkedIn: PMG: <a href="https://www.linkedin.com/company/produce-market-guide/">Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a></li>
<li>Instagram: <a href="https://www.instagram.com/packernews/">@packernews</a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide</a></li>
<li>Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> and <a href="https://www.facebook.com/packernews">@PackerNews</a></li>
<li>Twitter: <a href="https://twitter.com/produceretailer">@produceretailer</a> and <a href="https://twitter.com/thepacker">@thepacker</a></li>
</ul>

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Kroger’s data-science company on shopper personalization

You will hear an overview of the state of the agtech industry from our two partner hosts from ZAG Technical Services and Full Tilt Marketing, the most pressing issues and all about a coming report that will benchmark how this sector of the produce industry is doing with its technology know-how and implementation.

To learn more: ZagTech.com

To find us:
Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com.
Email: news@thepacker.com and artists@producemarketguide.com
LinkedIn: PMG: Produce Market Guide and The Packer
Instagram:@packernews and @producemktguide
Facebook:@ProduceMktGuide and @PackerNews

You will hear an overview of the state of the agtech industry from our two partner hosts from ZAG Technical Services and Full Tilt Marketing, the most pressing issues and all about a coming report that will benchmark how this sector of the produce industry is doing with its technology know-how and implementation.
To learn more: <a href="https://www.zagtech.com/">ZagTech.com</a>
To find us:
<ul>
<li>Our websites: <a href="https://www.producemarketguide.com/">producemarketguide.com</a>, <a href="https://www.thepacker.com/">thepacker.com</a> and <a href="https://produceedu.com/">ProduceEDU.com</a>.</li>
<li>Email: <a href="mailto:news@thepacker.com">news@thepacker.com</a> and <a href="mailto:artists@producemarketguide.com">artists@producemarketguide.com</a></li>
<li>LinkedIn: PMG: <a href="https://www.linkedin.com/company/produce-market-guide/">Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a></li>
<li>Instagram: <a href="https://www.instagram.com/packernews/">@packernews</a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide</a></li>
<li>Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> and <a href="https://www.facebook.com/packernews">@PackerNews</a></li>
</ul>

Have you benchmarked your produce company’s tech status?

Let’s collaborate to better secure our companies from cyberattacks, says Johnny McGuire, director of Information Technology at The Nunes Co., a California-based vegetable grower with the Foxy label. Learn how this Silicon Valley tech guy turned into a Salinas Valley farm guy, helping create cybersecurity guidelines for produce companies large and small, and the work he’s doing on Rule 204 of the Food Safety Modernization Act.

To find out more about the companies mentioned:
ZAG Technical Services: zagtech.com
Full Tilt Marketing: fulltiltmarketing.net
The Nunes Co.: foxy.com
ProduceSupply.org

To find us:
Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com.
Email: news@thepacker.com and artists@producemarketguide.com
LinkedIn: PMG: Produce Market Guide and The Packer
Instagram:@packernews and @producemktguide
Facebook:@ProduceMktGuide and @PackerNews
Twitter:@produceretailer and @thepacker

Let’s collaborate to better secure our companies from cyberattacks, says Johnny McGuire, director of Information Technology at The Nunes Co., a California-based vegetable grower with the Foxy label. Learn how this Silicon Valley tech guy turned into a Salinas Valley farm guy, helping create cybersecurity guidelines for produce companies large and small, and the work he’s doing on Rule 204 of the Food Safety Modernization Act.
To find out more about the companies mentioned:
<ul>
<li>ZAG Technical Services: <a href="https://www.zagtech.com/">zagtech.com</a></li>
<li>Full Tilt Marketing: <a href="https://www.fulltiltmarketing.net/">fulltiltmarketing.net</a></li>
<li>The Nunes Co.: <a href="https://foxy.com/">foxy.com</a></li>
<li><a href="https://producesupply.org/">ProduceSupply.org</a></li>
</ul>
To find us:
<ul>
<li>Our websites: <a href="https://www.producemarketguide.com/">producemarketguide.com</a>, <a href="https://www.thepacker.com/">thepacker.com</a> and <a href="https://produceedu.com/">ProduceEDU.com</a>.</li>
<li>Email: <a href="mailto:news@thepacker.com">news@thepacker.com</a> and <a href="mailto:artists@producemarketguide.com">artists@producemarketguide.com</a></li>
<li>LinkedIn: PMG: <a href="https://www.linkedin.com/company/produce-market-guide/">Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a></li>
<li>Instagram: <a href="https://www.instagram.com/packernews/">@packernews</a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide</a></li>
<li>Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> and <a href="https://www.facebook.com/packernews">@PackerNews</a></li>
<li>Twitter: <a href="https://twitter.com/produceretailer">@produceretailer</a> and <a href="https://twitter.com/thepacker">@thepacker</a></li>
</ul>

‘We need to be careful together,’ says The Nunes Co. IT director

Learn from Blanca Acosta, director of care and culture at Abundant Harvest Organics, which grows for Homegrown Organic Farms. Acosta shares how taking care of your produce employees means listening to — and acting on — their day-to-day needs in their specific working environment. That can mean ladder sleeves to prevent field falls, picking up fruit in walking areas to prevent packing shed slips, warm-up exercises before shifts and placing feminine products in restrooms for female employees on their menstrual cycles.

To find us:
Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com.
Email: news@thepacker.com and artists@producemarketguide.com
LinkedIn: PMG: Produce Market Guide and The Packer
Instagram:@packernews and @producemktguide
Facebook:@ProduceMktGuide and @PackerNews
Twitter:@produceretailer and @thepacker

Learn from Blanca Acosta, director of care and culture at Abundant Harvest Organics, which grows for Homegrown Organic Farms. Acosta shares how taking care of your produce employees means listening to — and acting on — their day-to-day needs in their specific working environment. That can mean ladder sleeves to prevent field falls, picking up fruit in walking areas to prevent packing shed slips, warm-up exercises before shifts and placing feminine products in restrooms for female employees on their menstrual cycles.
To find us:
<ul>
<li>Our websites: <a href="https://www.producemarketguide.com/">producemarketguide.com</a>, <a href="https://www.thepacker.com/">thepacker.com</a> and <a href="https://produceedu.com/">ProduceEDU.com</a>.</li>
<li>Email: <a href="mailto:news@thepacker.com">news@thepacker.com</a> and <a href="mailto:artists@producemarketguide.com">artists@producemarketguide.com</a></li>
<li>LinkedIn: PMG: <a href="https://www.linkedin.com/company/produce-market-guide/">Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a></li>
<li>Instagram: <a href="https://www.instagram.com/packernews/">@packernews</a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide</a></li>
<li>Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> and <a href="https://www.facebook.com/packernews">@PackerNews</a></li>
<li>Twitter: <a href="https://twitter.com/produceretailer">@produceretailer</a> and <a href="https://twitter.com/thepacker">@thepacker</a></li>
</ul>

Kroger’s data-science company on shopper personalization

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