Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Introducing an apple variety in a crowded market

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Tip of The Iceberg: AI's Role in The Future of The Produce Industry

Cristie Mather, vice president of food at Curious Plot shares some insights learned of the company’s 2024 Consumer Curiosity Report and how retailers can use that intel to tap into new opportunities.

Cristie Mather, vice president of food at Curious Plot shares some insights learned of the company’s 2024 Consumer Curiosity Report and how retailers can use that intel to tap into new opportunities.

Tip of the Iceberg: Ways Retailers Can Leverage Consumer Curiosity With Produce

James Nichols, a third-generation pistachio grower and president of HotSpot Ag, shares how data and innovative technology can help deploy water where its most needed.

James Nichols, a third-generation pistachio grower and president of HotSpot Ag, shares how data and innovative technology can help deploy water where its most needed.

Introducing an apple variety in a crowded market

In 1 playlist(s)

Tip of the Iceberg

Social links

Follow podcast

Recent clips