Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Introducing an apple variety in a crowded market

Jeana Cadby, director of environment and climate for Western Growers talks about a working group with the Canadian Produce Marketing Association to address the changing produce packaging requirements imposed by governments and retailers and just how far the fresh produce industry has come in its use of sustainable packaging.  

Jeana Cadby, director of environment and climate for Western Growers talks about a working group with the Canadian Produce Marketing Association to address the changing produce packaging requirements imposed by governments and retailers and just how far the fresh produce industry has come in its use of sustainable packaging.

Tip of The Iceberg: The Future of Plastics in The Fresh Produce Industry

Michael Santiago, CEO of FloraPulse, shares how his company's easy-to-install water sensor can help specialty crop growers better recognize what's happening to the plant during the growing season.

Michael Santiago, CEO of FloraPulse, shares how his company's easy-to-install water sensor can help specialty crop growers better recognize what's happening to the plant during the growing season.

Tip of The Iceberg: Using Embedded Irrigation Sensors to Better Understand Plant Health

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.

Introducing an apple variety in a crowded market

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