Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg Podcast

Tip of the Iceberg

Introducing an apple variety in a crowded market

A.G. Kawamura, former secretary of the California Department of Food and Agriculture, joins Christina Herrick, The Packer’s produce editor, at the Sustainable Produce Summit to talk about where agriculture is headed in the state and the changes he’s seen during his career in farming.

A.G. Kawamura, former secretary of the California Department of Food and Agriculture, joins Christina Herrick, The Packer’s produce editor, at the Sustainable Produce Summit to talk about where agriculture is headed in the state and the changes he’s seen during his career in farming.

The challenges and opportunities for agriculture in California

As the produce industry prepares for the Food Traceability Final Rule, Frank Yiannas, the former FDA Deputy Commissioner of Food Policy and Response and Steve Statler, chief marketing officer and head of food safety with Wiliot share how technology can help those in the produce industry become more efficient in this “Tip of the Iceberg” episode.

As the produce industry prepares for the Food Traceability Final Rule, Frank Yiannas, the former FDA Deputy Commissioner of Food Policy and Response and Steve Statler, chief marketing officer and head of food safety with Wiliot share how technology can help those in the produce industry become more efficient in this “Tip of the Iceberg” episode.

The intersection of technology and food safety

Summary: Chris Pawelski, a fourth-generation farmer, grassroots public policy advocate and the subject of a recent documentary titled “Muckville” joins Christina Herrick, produce editor of The Packer, to talk about the challenges modern farmers face and the intersection of farming and mental health.

Summary: Chris Pawelski, a fourth-generation farmer, grassroots public policy advocate and the subject of a recent documentary titled “Muckville” joins Christina Herrick, produce editor of The Packer, to talk about the challenges modern farmers face and the intersection of farming and mental health.

Introducing an apple variety in a crowded market

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