Tip of the IcebergTip of the Iceberg

Giant Food’s Rob Nickels on making your supermarket a destination for fresh

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Learn how to make your supermarket a destination for fresh from Rob Nickels, who handles category management, procurement and merchandising of fresh produce and floral for Giant Food. Part of Ahold Delhaize USA, Giant Food has stores in Delaware, Maryland, Virginia and the Washington, D.C., area. In our case, it’s fresh produce. Nickels covers several areas of focus: variety, quality, value, local, consistency and floral. And he never forgets the taste, which is what it’s really all about.

To find us:

Our websites: producemarketguide.comthepacker.com and ProduceEDU.com.

Email: news@thepacker.com and artists@producemarketguide.com

LinkedIn: PMG: Produce Market Guide and The Packer

Instagram: @packernews and @producemktguide

Facebook: @ProduceMktGuide and @PackerNews

Twitter: @produceretailer and @thepacker


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Tip of the Iceberg

Tip of the Iceberg features conversations between members of the fresh produce industry and the edit 
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