In this episode of Thriving in Menopause, we’re talking about what it really takes to change the menopause conversation – and why that change is long overdue.

Prevention Australia editor Zoe Meunier is joined by Heather Jackson, CEO and co-founder of Gen M, the global movement behind the M-Tick – an initiative designed to help women more easily find trusted, menopause-friendly products and support.

After her own confusing and unsupported experience with perimenopause, Heather set out to tackle what she calls the “invisibility” of midlife women – bringing together major brands and retailers to better recognise, support and serve women at this life stage. Now, that movement is arriving in Australia.

Together, Zoe and Heather explore why menopause has been overlooked for so long, how fear and misinformation are shaping women’s experiences, and what needs to change – across healthcare, retail and society – to help women feel informed, supported and empowered.

From the idea of menopause as “the biggest marathon you’ll ever run” to the reality that most women can only name a handful of symptoms, this episode is a powerful reminder that preparation, education and open conversation can make all the difference.