Entrepreneurship means different things to different people. Some imagine tech geniuses with Silicon Valley startups, while others picture small business owners opening up their shop doors on the streets. Ultimately, entrepreneurship encompasses these and many other business ventures that share a commitment to turning an idea into a profitable business.
People who are thinking about starting their own business should understand that successful entrepreneurship involves much more than having a great concept. Coming up with an idea, is just one part of it. It's also important to know, right from the start, how you will reach interested customers in an effective and affordable way.
This week on the show, we find out more about Microsoft For Afrika’s free, downloadable online toolkits for small business owners in Africa and also speak to Belinda Baraka a young entrepreneur based in Dar es Salaam, Tanzania.