An entrepreneur is often described as a starter, initiator, a challenger and a driver. Someone that creates something new, an initiative, a business or a company. He or she is the beginning - and sometimes the end of a venture, project or activity. An entrepreneur sees an opportunity which others do not fully recognise, to meet an unsatisfied demand or to radically improve the performance of an existing business. This week on the show we profile a founder of a young brand development agency, Maru-a-pula (means ‘Clouds of rain’ in Setswana language), which is in the business of building brands and communicating the essence of business and brand relationships. We speak to Kelebogile Makhafola is the Founder and Director of Maru-a-Pula.