Unlocking Hidden Value In Your Business w/ Corinne Whelan | #009 - The Wild Goose Chase

Unlocking Hidden Value In Your Business w/ Corinne Whelan | #009

Have you ever considered how intellectual property (IP) can create additional revenue streams, wealth, or a saleable asset for your business?

If not, then you're in luck because today, we're joined by Corinne Whelan, an IP lawyer, who will help you understand how to protect your IP, assign transferable value, and find hidden value in your business.

You might be surprised to learn that people often overlook different types of IP. Suppose you have documented systems, protected your brand name, and kept good records of your client list.

The benefit? You could add millions of dollars of value to your business...

And that's not all! We'll also discuss determining who owns what aspects of your IP as you scale up your business. It's something you want to leave until it's too late.

So, whether you're a startup or an established business, this podcast has something for everyone. As business owners, Gabi and I have been through the process of assigning our own IP, and we know how important it is. Trust us; you don't want to miss this episode.

See you on the inside!

In this episode, we cover:

00:00 Coming up
02:21 Corinne’s journey into law
05:39 Overlooked types of IP you should consider.
10:11 Uncovering hidden value in your business.
12:03 Your business value comes from your IP.
16:38 Defining IEP components and what to do.
21:54 Exploring joint ventures.
24:41 Issues with separating IP.
28:43 Creating value by recognizing IP value.
33:08 IP registration: jurisdictional limitations.
38:56 Third-party data access: risks and solutions.

About Corinne:

Corinne is a Practice Leader at LegalVision with a focus on Commercial Law, Intellectual Property and Franchising. Corinne began her career as a Legal Consultant to Barristers in Sydney Chambers before joining Sydney-based law firms and practicing as a Commercial Lawyer. Corinne works with local and international businesses, advising them on their business as usual contracts, IP protection and commercialisation. She has a specialised focus on Franchising and supports a range of franchisors in the establishment and maintenance of their franchise networks. Throughout her career, Corinne has developed a passion for providing succinct, detailed and down-to-earth commercial advice for businesses of varying sizes.In her spare time, Corinne enjoys exploring new places and cooking adventurous meals for her friends and family.

Connect with Corinne