AI is changing the way people discover who to follow, who to trust and, most importantly, who to hire.

In this episode of The Wellthy CEO, Shae Invidiata sits down with brand strategist and authority expert Monique Bryan to explore the new recommendation economy and what founders need to do to become the name that ChatGPT, Claude and other AI platforms recommend instead of the one they skip over.

Monique breaks down the shift from traditional SEO to AEO, Answer Engine Optimization, and explains why the founders who win over the next few years may not be the loudest or the ones producing the most content. They will be the ones who are the clearest, most consistent and most trusted.

From your website and LinkedIn profile to podcasts, media appearances and long form thought leadership, Monique explains how AI is piecing together your digital footprint to determine what you are known for and whether you have enough authority to be recommended.

She also shares how her clients have gone from relatively unknown to recognised authorities who can command two to four times their previous prices, and why authority should be treated as a long term business asset rather than another piece of marketing content.

Shae and Monique also dive into the practical side of AI. They discuss using Claude, ChatGPT and Lovable, building a Marketing Operating System, automating repetitive work and helping small teams operate with the efficiency of much larger companies without losing the human voice behind the brand.

But visibility alone is not enough.

As Monique explains, being discovered means very little if people do not trust you when they arrive.

The conversation goes beyond AI and marketing as Monique opens up about her breast cancer diagnosis, motherhood and the personal experiences that changed the way she thinks about time, ambition and betting on yourself.

In this episode:

• What AEO and Answer Engine Optimization mean for the future of marketing
• How ChatGPT, Claude and AI search engines decide who to recommend
• Why brand clarity and consistency are becoming competitive advantages
• The difference between being visible and being trusted
• Why long form content can build greater authority than constant short form posting
• How podcasts, media appearances and associations strengthen your credibility
• Why authority can help founders significantly increase their pricing
• How to use AI without outsourcing your thinking
• Claude vs ChatGPT and where each fits into Monique's workflow
• How AI can operate like a VA, strategist and execution partner
• Why founders do not need to be everywhere online
• How to build a Marketing Operating System that allows a small business to scale
• Why authority is one of the few marketing assets that continues to compound
• The role of real world community in an increasingly digital business world
• How cancer and motherhood changed Monique's perspective on life and business

Monique's message is simple: authority is not built randomly. It is designed.

If you want your business to be found, recommended and trusted in an AI driven world, this episode is a roadmap for building the clarity, credibility and authority that can turn visibility into opportunity and opportunity into revenue.

“Authority isn’t built randomly, it’s designed.”

“You can be found, but if you’re not trusted and found, you are who cares?”

“Bet on yourself. You’ll never lose.”

GO DEEPER. DO THE WORK.
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FOR THE WOMAN THAT PRAYS
This is your invitation.
— a room where women are covered in prayer in every area of life including their business. Where we come as we are, connect, celebrate wins, ask for help, collaborate, share ideas, give and gain advise, and gain territory for the Kingdom through the work we're each doing. It’s time to lead differently and co-create with Christ.

If this stirs something in you, click the link to get you in the room.
We start in September. Waitlist is open now!
Get In The Room → https://shaeandco.myflodesk.com/covered

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Connect with Monique

Instagram - https://www.instagram.com/Moniquebryan_co

Website - https://www.moniquebryan.com/

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ABOUT SHAE INVIDIATA

IG Personal: https://www.instagram.com/shaeinvidiata/

IG Podcast: https://www.instagram.com/the.wellthyceo/

Luxury Realtor. International Investor. Wellth Strategist & Activator. TEDx Speaker. Award-Winning Human Rights Advocate.

Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. 

With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times.

In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx.

Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing. 

The Wellthy CEO empowers women to reclaim their power through financial literacy, wealth-building strategies, and wellness-based life practices that create sustainable wellth and freedom.

Shae’s mission is to see women become Wellthy and rise up! To see women lead their lives — not just leave a legacy, but live their legacy now. The Wellthy CEO is giving women permission to be rooted in purpose, driven by wellness, and fuelled by financial sovereignty. 

The future of Wellth is female.

CONNECT WITH SHAE

Website: www.ShaeAndCo.com

YouTube: https://www.youtube.com/@thewellthyceo

Facebook: https://www.facebook.com/Shaeinvidiata

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