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The CEO of a cutting-edge fintech explain how his start-up offers investment services once reserved for the ultra-wealthy to successful professionals.

As the eight cofounders of Singapore-based Arta Finance got to know one other during their years together at Google, they recognized a massive market gap for investment services aimed people like themselves: successful professionals who were doing well, but not well enough to access top-tier financial services. With a total addressable market in the trillions, they decided to launch a fintech start-up offering these elite services at scale, using a digital platform powered by AI. The venture quickly attracted prominent investors and VC funding in excess of $92 million, is already doing business in the US, and will begin operating in Singapore by early 2024. Caesar Sengupta, CEO of Arta Finance, sat down with McKinsey’s Tomas Laboutka to discuss Arta’s mission to automate public market investing and provide access to alternative assets by offering clients the services of a digital private bank and family office.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

The CEO of a cutting-edge fintech explain how his start-up offers investment services once reserved for the ultra-wealthy to successful professionals.
As the eight cofounders of Singapore-based Arta Finance got to know one other during their years together at Google, they recognized a massive market gap for investment services aimed people like themselves: successful professionals who were doing well, but not well enough to access top-tier financial services. With a total addressable market in the trillions, they decided to launch a fintech start-up offering these elite services at scale, using a digital platform powered by AI. The venture quickly attracted prominent investors and VC funding in excess of $92 million, is already doing business in the US, and will begin operating in Singapore by early 2024. Caesar Sengupta, CEO of Arta Finance, sat down with McKinsey’s Tomas Laboutka to discuss Arta’s mission to automate public market investing and provide access to alternative assets by offering clients the services of a digital private bank and family office.
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Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey &amp; Company or have its endorsement.

The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia. We break down their journey – how they did it, the challenges they faced, how they built successful businesses.

The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia.

The Venture

Targeting an untapped fintech market worth trillions: A conversation with Arta Finance’s Caesar Sengupta

The leader behind one of Turkey’s top banking apps shares how an initiative from the country’s largest bank disrupted a crowded fintech market.

With over 600 fintech competitors, İşbank’s Nays app carved its own path by delivering a gamified user experience that attracted 1 million users in its pilot and 3 million in just 12 months. Ceyda Yalçın, leader of the Nays app, joins McKinsey’s Andrew Roth to explore how innovative features, strategic marketing, and simplicity helped Nays stand out and win over Turkey’s young, tech-savvy customers. Beyond growth, Yalçın delves into the challenges of maintaining a startup mindset, while continuing to innovate and scale in an increasingly competitive market.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

The leader behind one of Turkey’s top banking apps shares how an initiative from the country’s largest bank disrupted a crowded fintech market.
With over 600 fintech competitors, İşbank’s Nays app carved its own path by delivering a gamified user experience that attracted 1 million users in its pilot and 3 million in just 12 months. Ceyda Yalçın, leader of the Nays app, joins McKinsey’s Andrew Roth to explore how innovative features, strategic marketing, and simplicity helped Nays stand out and win over Turkey’s young, tech-savvy customers. Beyond growth, Yalçın delves into the challenges of maintaining a startup mindset, while continuing to innovate and scale in an increasingly competitive market.
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Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey &amp; Company or have its endorsement.

Defying the odds to find fintech app success: A conversation with Nays’ Ceyda Yalçın

Dan Vahdat, the founder and CEO of Huma, is on a mission to change how the healthcare industry approaches research, treatment, and care.

Growing up in a family of doctors, Dan saw how 24/7 treatment of patients often deteriorates as soon as they leave the hospital – which is typically when complications occur. To fix this, he started Huma in 2011, a London-based company focused on making healthcare more proactive. Huma’s digital platforms are now used by over 3,000 hospitals and millions of people around the world. Recently, Huma raised over $80 million in funding to support its new AI-powered platform. In this episode of The Venture, Dan talks with McKinsey’s Timothy Yap about how AI and wearable technology are playing a key role in improving healthcare and why success still relies more on people than technology.

Dan Vahdat, the founder and CEO of Huma, is on a mission to change how the healthcare industry approaches research, treatment, and care.
Growing up in a family of doctors, Dan saw how 24/7 treatment of patients often deteriorates as soon as they leave the hospital – which is typically when complications occur. To fix this, he started Huma in 2011, a London-based company focused on making healthcare more proactive. Huma’s digital platforms are now used by over 3,000 hospitals and millions of people around the world. Recently, Huma raised over $80 million in funding to support its new AI-powered platform. In this episode of The Venture, Dan talks with McKinsey’s Timothy Yap about how AI and wearable technology are playing a key role in improving healthcare and why success still relies more on people than technology.

Harnessing AI to revolutionize healthcare: A conversation with Huma’s Dan Vahdat

The global coleader of Leap by McKinsey discusses the firm’s latest global survey, which finds that business leaders and investors are bullish on building new businesses.

Despite ongoing economic uncertainty, businesses are increasingly enthusiastic about creating new ventures, according to McKinsey’s latest global survey on new-business building. More than 50 percent of surveyed CEOs cited new-business building as one of their top three priorities—unlike in the previous two years. And a majority of CFOs see business building as the single most likely strategic action on the corporate agenda. Investors are equally excited, valuing each dollar created in adjacent businesses at two times the rate of each one generated by the core business. In this episode of The Venture, Paul Jenkins, senior partner and global coleader of Leap by McKinsey, sat down with McKinsey’s Tomas Laboutka to discuss the survey’s findings, which include a priority on creating green and gen AI−related businesses, why the current climate favors incumbents, and the need to adopt a portfolio approach to corporate business building. 

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

The global coleader of Leap by McKinsey discusses the firm’s latest global survey, which finds that business leaders and investors are bullish on building new businesses.
Despite ongoing economic uncertainty, businesses are increasingly enthusiastic about creating new ventures, according to McKinsey’s <a href="https://www.mckinsey.com/capabilities/mcKinsey-digital/our-insights/ceos-choice-for-growth-building-new-businesses">latest global survey</a> on new-business building. More than 50 percent of surveyed CEOs cited new-business building as one of their top three priorities—unlike in the previous two years. And a majority of CFOs see business building as the single most likely strategic action on the corporate agenda. Investors are equally excited, valuing each dollar created in adjacent businesses at two times the rate of each one generated by the core business. In this episode of The Venture, Paul Jenkins, senior partner and global coleader of Leap by McKinsey, sat down with McKinsey’s Tomas Laboutka to discuss the survey’s findings, which include a priority on creating green and gen AI−related businesses, why the current climate favors incumbents, and the need to adopt a portfolio approach to corporate business building. 
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Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey &amp; Company or have its endorsement.

Targeting an untapped fintech market worth trillions: A conversation with Arta Finance’s Caesar Sengupta

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