Tomorrow Johannesburg is set to host the very first YouTube Works Awards South Africa, an event that will celebrate the country’s most effective and creative ad campaigns on the platform. The awards, presented in partnership with Kantar, recognise the power of storytelling, audience connection and measurable impact across six categories. This comes as YouTube marks its twentieth anniversary, a milestone that highlights how the platform has grown into a stage where South African creativity can stand shoulder to shoulder with the rest of the world.

YouTube has become a career path for young Africans, unlocked new opportunities in the multi-billion dollar creator economy along with transforming advertising into something more authentic and culturally relevant. With tools like Shorts, connected TV, and now AI-driven formats, YouTube has positioned itself as a place where Africa’s youngest generation can shape their stories, share their ambitions as well as reach audiences far beyond local borders. Joining us on the line is Lorraine Landon, Head of Advertising products and solutions at Google SSA.

Tomorrow Johannesburg is set to host the very first YouTube Works Awards South Africa, an event that will celebrate the country&rsquo;s most effective and creative ad campaigns on the platform. The awards, presented in partnership with Kantar, recognise the power of storytelling, audience connection and measurable impact across six categories. This comes as YouTube marks its twentieth anniversary, a milestone that highlights how the platform has grown into a stage where South African creativity can stand shoulder to shoulder with the rest of the world.
YouTube has become a career path for young Africans, unlocked new opportunities in the multi-billion dollar creator economy along with transforming advertising into something more authentic and culturally relevant. With tools like Shorts, connected TV, and now AI-driven formats, YouTube has positioned itself as a place where Africa&rsquo;s youngest generation can shape their stories, share their ambitions as well as reach audiences far beyond local borders. Joining us on the line is Lorraine Landon, Head of Advertising products and solutions at Google SSA.

Serious and topical issues on continent, breaking stories.

Serious and topical issues on continent, breaking stories.

The Upside

YouTube marks 20 years with first-ever works awards in South Africa 

Skin brightening focuses on reducing excess melanin production, the pigment responsible for skin colour, to create a lighter and more even complexion. The aim is to gradually fade dark spots, hyperpigmentation, melasma and acne scars while enhancing the skin’s natural glow. Unlike harsh bleaching methods, skin brightening treatments work gently to target uneven pigmentation without damaging healthy skin.

Joining us to unpack the science and safety behind skin brightening is Martha Shiloane, Founder of Luxe Glow Aesthetics. With more than 15 years of experience as a medical aesthetician and wellness and skin health specialist, she combines medical grade skincare with a holistic understanding of factors such as stress, hormones and lifestyle. Martha works alongside dermatologists and other health professionals to guide clients through personalised skincare journeys that prioritise long term skin health. She joins us instudio

Skin brightening focuses on reducing excess melanin production, the pigment responsible for skin colour, to create a lighter and more even complexion. The aim is to gradually fade dark spots, hyperpigmentation, melasma and acne scars while enhancing the skin&rsquo;s natural glow. Unlike harsh bleaching methods, skin brightening treatments work gently to target uneven pigmentation without damaging healthy skin.
Joining us to unpack the science and safety behind skin brightening is Martha Shiloane, Founder of Luxe Glow Aesthetics. With more than 15 years of experience as a medical aesthetician and wellness and skin health specialist, she combines medical grade skincare with a holistic understanding of factors such as stress, hormones and lifestyle. Martha works alongside dermatologists and other health professionals to guide clients through personalised skincare journeys that prioritise long term skin health. She joins us instudio

Understanding the science of skin brightening and why it is not the same as harmful bleaching practices 

While the continent is home to a rich literary tradition and a growing community of readers, publishers continue to face high production costs, VAT on books in some countries, expensive imports and complex distribution networks that make access uneven. Printing is often costly, shipping across borders can be more difficult than exporting overseas, and infrastructure gaps continue to shape how books reach readers. At the same time, digital publishing has opened new pathways, with mobile technology creating fresh opportunities for ebooks, audiobooks and online platforms, even as data costs and limited connectivity remain barriers.

For the first time, a comprehensive mapping of the book industry across 54 African countries has been conducted by UNESCO, offering a detailed picture of both the sector’s strengths and its structural weaknesses. The findings show that Africa accounted for 5.4 percent of the global publishing market in 2023, generating an estimated 7 billion US dollars in annual revenue. With the right policy reforms, investment and stronger distribution systems, the continent’s book industry could unlock opportunities worth up to 18.5 billion US dollars, with educational publishing alone representing a potential 13 billion dollar market. Joining us instudio is Rose Francis, founder of African Perspectives Publishing.

While the continent is home to a rich literary tradition and a growing community of readers, publishers continue to face high production costs, VAT on books in some countries, expensive imports and complex distribution networks that make access uneven. Printing is often costly, shipping across borders can be more difficult than exporting overseas, and infrastructure gaps continue to shape how books reach readers. At the same time, digital publishing has opened new pathways, with mobile technology creating fresh opportunities for ebooks, audiobooks and online platforms, even as data costs and limited connectivity remain barriers.
For the first time, a comprehensive mapping of the book industry across 54 African countries has been conducted by UNESCO, offering a detailed picture of both the sector&rsquo;s strengths and its structural weaknesses. The findings show that Africa accounted for 5.4 percent of the global publishing market in 2023, generating an estimated 7 billion US dollars in annual revenue. With the right policy reforms, investment and stronger distribution systems, the continent&rsquo;s book industry could unlock opportunities worth up to 18.5 billion US dollars, with educational publishing alone representing a potential 13 billion dollar market. Joining us instudio is Rose Francis, founder of African Perspectives Publishing.

From printing press to smartphone screen how digital publishing is reshaping access to books across the continent

What happens when archives are no longer silent collections stored behind glass but spaces you can walk through, hear and experience for yourself? From September to December 2026, audiences across South Africa, Lesotho and Malawi will encounter immersive exhibitions that transform historical records into living encounters. Futures_Past Amplifying Memory with Immersive Technologies is led by the French Institute of South Africa in partnership with Electric South and a network of cultural institutions and archives. Supported by the Embassy of France in South Africa, Lesotho, and Malawi and funded by the French Ministry for Europe and Foreign Affairs, the project brings artists and archivists together to reimagine how memory is shared.

Over several months, creative teams will work with six archives, including the !Khwa ttu San Culture & Education Centre, GALA Queer Archive, Iziko Museums of South Africa, Music Crossroads Malawi, National Film, Video and Sound Archives and the Royal Archives, Museum and Information Centre. Using virtual and augmented reality, spatial sound and interactive installation, the teams will create exhibitions that explore themes of exile, activism, water, oral tradition, apartheid history and royal memory. Joining us on the line is Lauren Fletcher, Audiovisual Project Manager at IFAS.

What happens when archives are no longer silent collections stored behind glass but spaces you can walk through, hear and experience for yourself? From September to December 2026, audiences across South Africa, Lesotho and Malawi will encounter immersive exhibitions that transform historical records into living encounters. Futures_Past Amplifying Memory with Immersive Technologies is led by the French Institute of South Africa in partnership with Electric South and a network of cultural institutions and archives. Supported by the Embassy of France in South Africa, Lesotho, and Malawi and funded by the French Ministry for Europe and Foreign Affairs, the project brings artists and archivists together to reimagine how memory is shared.
Over several months, creative teams will work with six archives, including the !Khwa ttu San Culture &amp; Education Centre, GALA Queer Archive, Iziko Museums of South Africa, Music Crossroads Malawi, National Film, Video and Sound Archives and the Royal Archives, Museum and Information Centre. Using virtual and augmented reality, spatial sound and interactive installation, the teams will create exhibitions that explore themes of exile, activism, water, oral tradition, apartheid history and royal memory. Joining us on the line is Lauren Fletcher, Audiovisual Project Manager at IFAS.

YouTube marks 20 years with first-ever works awards in South Africa

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