The relationship between artists and the media has come under the spotlight following an opinion piece by entertainment journalist Andile Mathobela, who argues that some South African artists have lost sight of the value of the media. Drawing from his recent experience at a music listening session, Mathobela says journalists and content creators often invest their own time, money and resources to cover artists, only to be treated as an inconvenience when it comes to interviews.

His article has sparked broader conversations across the entertainment industry about professionalism, accountability and mutual respect between artists and the people who help tell their stories. It also highlights the contribution of journalists, photographers, videographers and content creators, whose work often plays a significant role in amplifying artists and connecting them with audiences.