The way South Africans are buying property is changing, and some of the old rules around home ownership are being rewritten. Women now account for 52% of properties registered to single owners in South Africa, and that figure rises to almost 70% when joint ownership is included. We are also seeing younger buyers approach property differently, with friends and siblings buying together and more people choosing to rent where they want to live while investing in a property somewhere else.
So, is the traditional idea of buying your first home still the goal or are buyers becoming much more strategic about how they get there Bradd Bendall, National Head of Sales of BetterBond, has been looking closely at these shifts and what they mean for both buyers and the businesses trying to serve them. From women entering the property market earlier, to younger investors looking at property as a steppingstone rather than simply a place to live.