As South Africa’s wedding season reaches its peak, brides and grooms are embracing individuality like never before. The country’s bridal fashion scene is evolving, moving away from traditional white gowns toward more expressive, personalised designs that reflect each couple’s story. From sustainable fabrics to bold colour palettes and modern silhouettes, this shift is redefining what “bridal elegance” looks like in 2025.
Leading this new wave of creativity is Cape Town–based designer Rose Molteno, whose timeless couture pieces and bespoke gowns celebrate both South African craftsmanship and contemporary global trends. With over a decade of experience in the fashion industry, Rose has dressed countless brides and red-carpet clients, helping them bring their dream looks to life. She joins us as she visits Johannesburg this week to share the latest insights on what’s trending in bridal fashion.

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