In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions. 

Spoiler alert! Driving traffic to a website is futile if the site is not converting visitors into customers. I encourage you to focus on your website's performance before spending any money on traffic.



Episode Highlights:
My first eCommerce business (00:00)
The costly mistakes of early entrepreneurship (03:00)
Understanding your conversion rates (05:52)
Optimising your website for conversions (08:50)



Click here for all links mentioned in this episode.

Enrol in eComm Ignitor





Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions. 
Spoiler alert! Driving traffic to a website is futile if the site is not converting visitors into customers. I encourage you to focus on your website's performance before spending any money on traffic.
 
Episode Highlights:
<ol>
<li>My first eCommerce business (00:00)</li>
<li>The costly mistakes of early entrepreneurship (03:00)</li>
<li>Understanding your conversion rates (05:52)</li>
<li>Optimising your website for conversions (08:50)</li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-113-the-real-cost-of-low-conversions-how-i-lost-80k-in-my-first-year-and-what-you-can-learn/">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

The Unstoppable eCommerce Podcast

The real cost of low conversions: How I lost $80K in my first year and what you can learn

Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity. 

Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity.

In this episode of the Unstoppable eCommerce Podcast we chat about Wayde’s journey from art as a hobby to becoming a full time artist. 

Since Wayde  completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week. 

Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at https://unstoppableecomm.com/waitlist.

 

Episode Highlights:
Journey from Etsy to Shopify (1:06 - 5:45)
Using Art for Advocacy and Identity (5:45 - 15:50)
Stepping into Full-Time Artistry (15:50 - 17:24)
Collaborations with Big Brands (17:24 - 21:18)
Importance of Personal Branding on social media (21:18 - 22:28)
Encouragement to Take Creative Risks (22:28 - 23:15)
The Power of Self-Nomination and Community Support (23:50 - 24:46)
Wade’s Plans to Open a Community Art Space (25:47 - 29:59)

 

Click here for all links mentioned in this episode.

Enrol in eComm Ignitor





Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity.&nbsp;
Wayde&rsquo;s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity.
In this episode of the Unstoppable eCommerce Podcast we chat about Wayde&rsquo;s journey from art as a hobby to becoming a full time artist.&nbsp;
Since Wayde&nbsp; completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week.&nbsp;
Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at <a href="https://unstoppableecomm.com/waitlist">https://unstoppableecomm.com/waitlist</a>.
&nbsp;
Episode Highlights:
<ol>
<li dir="ltr">Journey from Etsy to Shopify (1:06 - 5:45)</li>
<li dir="ltr">Using Art for Advocacy and Identity (5:45 - 15:50)</li>
<li dir="ltr">Stepping into Full-Time Artistry (15:50 - 17:24)</li>
<li dir="ltr">Collaborations with Big Brands (17:24 - 21:18)</li>
<li dir="ltr">Importance of Personal Branding on social media (21:18 - 22:28)</li>
<li dir="ltr">Encouragement to Take Creative Risks (22:28 - 23:15)</li>
<li dir="ltr">The Power of Self-Nomination and Community Support (23:50 - 24:46)</li>
<li dir="ltr">Wade&rsquo;s Plans to Open a Community Art Space (25:47 - 29:59)</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/https://unstoppableecomm.com/ep-120-growing-an-online-business-as-an-artist-with-wayde-aka-alejandro-lauren/">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;

Growing an online business as an artist with Wayde AKA Alejandro Lauren

In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. 

We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques. 

We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth.

We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes. 

We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus. 

Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.

 

About Bec

Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability.

 

Episode Highlights:
Understanding the Shift to Wholesale (00:00)
Pricing Strategies for Wholesale Success (02:57)
Finding Wholesalers: Strategies and Platforms (05:59)
Building Strong Wholesale Relationships (08:53)
Marketing to Wholesalers: Best Practices (11:59) 
Navigating Trade Shows for Wholesale Opportunities (14:59) 
Selling Wholesale through Shopify: Low-Cost Solutions (17:57)
Understanding Payment Terms in Wholesale (21:19)
Exploring Consignment Models (27:08)
Leveraging Shopify Apps for Wholesale (29:31)
Transitioning to Shopify Plus for Growth (35:34)

 

Click here for all links mentioned in this episode.

Enrol in eComm Ignitor





Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In this episode of The Unstoppable eCommerce Podcast I&rsquo;m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business.&nbsp;
We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques.&nbsp;
We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth.
We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes.&nbsp;
We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus.&nbsp;
Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.
&nbsp;
About Bec
Bec&rsquo;s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue&mdash;they also need to maximise profitability.
&nbsp;
Episode Highlights:
<ol>
<li dir="ltr">Understanding the Shift to Wholesale (00:00)</li>
<li dir="ltr">Pricing Strategies for Wholesale Success (02:57)</li>
<li dir="ltr">Finding Wholesalers: Strategies and Platforms (05:59)</li>
<li dir="ltr">Building Strong Wholesale Relationships (08:53)</li>
<li dir="ltr">Marketing to Wholesalers: Best Practices (11:59)&nbsp;</li>
<li dir="ltr">Navigating Trade Shows for Wholesale Opportunities (14:59)&nbsp;</li>
<li dir="ltr">Selling Wholesale through Shopify: Low-Cost Solutions (17:57)</li>
<li dir="ltr">Understanding Payment Terms in Wholesale (21:19)</li>
<li dir="ltr">Exploring Consignment Models (27:08)</li>
<li dir="ltr">Leveraging Shopify Apps for Wholesale (29:31)</li>
<li dir="ltr">Transitioning to Shopify Plus for Growth (35:34)</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-119-scale-your-product-business-with-wholesale/">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;

Scale your product business with wholesale

In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I provide insights into the authenticity and relatability this style can bring to eCommerce. I also emphasise the importance of testing and understanding brand identity when considering this marketing strategy.

 

Episode Highlights:
Introduction to Ugly Marketing (00:00)
Examples of Successful Ugly Marketing (05:48)
When Ugly Marketing Might Not Work (10:55)

 

Click here for all links mentioned in this episode.

Enrol in eComm Ignitor





Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I provide insights into the authenticity and relatability this style can bring to eCommerce. I also emphasise the importance of testing and understanding brand identity when considering this marketing strategy.
&nbsp;
Episode Highlights:
<ol>
<li>Introduction to Ugly Marketing&nbsp;(00:00)</li>
<li>Examples of Successful Ugly Marketing&nbsp;(05:48)</li>
<li>When Ugly Marketing Might Not Work&nbsp;(10:55)</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-118-the-rise-of-ugly-marketing-why-imperfection-is-winning-in-ecommerce/">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;

The real cost of low conversions: How I lost $80K in my first year and what you can learn

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