



Growing an online business as an artist with Wayde AKA Alejandro Lauren
Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity. Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, a…

Scale your product business with wholesale
In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniq…

The Rise of Ugly Marketing: Why imperfection is winning in eCommerce
In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can ef…

Beyond the Sale: What to do after a big promotion
In this episode of the Unstoppable eCommerce Podcast, I delve into effective strategies for maximising post-sale opportunities in e-commerce. I discuss the importance of educating new customers about the brand, enhancing their experience, and building loyalty through personalised communication and …

Cyber Risks and Red Flags for Small Businesses
In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping. In this episode I’m joined by Kimberley Roberts-Salee. As the Head of Marketing and Communications for Cyber Wardens,Kimberley is passionate about raising awareness around the importance o…

Is Your Website Trustworthy? Building Trust to Drive Sales
In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping. Without trust, customers are unlikely to make a purchase, regardless of product quality. I share actionable tips for building trust, such as creating a professional website, showcasing cust…

5 Quick changes to Increase your website sales
In this episode of the Unstoppable eCommerce Podcast I share five easy to implement, effective strategies to boost website conversion rates. I emphasise the importance of simplifying navigation, enhancing product descriptions, building trust through badges and reviews, using high-quality images, an…

The real cost of low conversions: How I lost $80K in my first year and what you can learn
In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for …

The Journey of Life of Colour: From a single product to a global brand with Jodi Benjamin
In this episode of the Unstoppable eCommerce Podcast I chat with eComm Ignitor Alum, Jodi Benjamin from Life Of Colour. Jodi shares her journey of building an Australian art brand from scratch, discussing the challenges she faced, the importance of community, and her strategies for marketing and pr…

You bought an eCommerce business, now what?
Congratulations on purchasing an eCommerce business! Now the purchasing negotiations are over and it’s all yours, what should you do? In this episode I answer a question from Christine Law “What should I do after buying an eCommerce business?”. I discuss the first steps after buying an eCommerce…