The Unstoppable eCommerce PodcastThe Unstoppable eCommerce Podcast

How to run a win-win brand collaboration

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Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry.

The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something. 

There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one.

I’ve also put these ideas together in a free guide for you which you can download here.

 

Episode Highlights:

  1. Why Should You Collaborate? (3:11)
  2. Find A Brand That Has Similar Size To Yours. (6:45)
  3. Conduct  Giveaways (9:06)
  4. Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50)
  5. Creating Bundles. (11:54)
  6. Swapping Products Of Each Other (12:16)
  7. Creat New Products With People (13:54)
  8. Constantly Getting New Creative (15:02)
  9. Run A Paid Promotion With Another Brand (16:50)
  10. Be Clear On Whats Your Goal For THe Collaboration (17:28)
  11. Always Have An Agreement Or Contract In Place. (18:52)

 

Click here for all links mentioned in this episode.

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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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