On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporate logos and the core Indian fonts for Microsoft Windows. He also talks about the power of storytelling in designing logos and narrates the story behind the famous ITC-Bhadrachalam logo.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

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